CMP Media and Trilogy Software Form a Strategic Alliance that Will Revolutionize CMP's Sales Process

Business Wire, Oct 9, 1998

MANHASSET, N.Y.--(BUSINESS WIRE)--Oct. 9, 1998--

CMP Advertisers Will Have Point-of-Sale Access to

Critical Purchase Information

CMP Media Inc. (Nasdaq: CMPX), a leading technology media company, and Trilogy Software Inc., a leading provider of sales, marketing and business-to-business electronic commerce applications, have announced a partnership that will enable CMP to streamline the media buying process for its customers using Trilogy's SC Media Suite(tm) software system.

The software suite is a solution that incorporates comprehensive needs-analysis tools and an electronic media kit as well as promotion, contract and insertion-management tools that will enable CMP to achieve better customer service and reduce sales-cycle time. The system will enable customers worldwide to access information about CMP's entire portfolio of products at the point of sale that traditionally had required follow-up phone calls and meetings.

"Conversations with our customers over the last year and a half have made it clear that they must be able to make fast buying decisions with essential information that is easily accessible," said Debra Robinson, CMP's vice president and CIO who spearheaded CMP's relationship with Trilogy. "As a result, we have made dramatic changes in the way our sales force interacts with our customers, creating a single point of contact, and now we're implementing technological changes that will provide critical data quickly and easily."

Pamela Watkins, CMP's newly named vice president of business process, whose responsibilities include overseeing the implementation of Trilogy software, said, "As media options proliferate, yielding a complex and cluttered advertising market, technology marketers and media buyers are demanding more value for their advertising dollar. They want more information, better availability and faster access.

"As we provide that information--specific rates, space availability, editorial calendars, account status and much more--faster and more efficiently, our sales force will be able to expend even more energy on providing strategic global marketing solutions for its customers," she said.

Joe Liemandt, Trilogy's president and CEO, said that CMP's relationship with Trilogy clearly demonstrates CMP's commitment to being the service leader in technology publishing. "The true leaders are those companies that maximize their investment in information technology to streamline processes for the benefit of their customers," said Liemandt. "By partnering with Trilogy, CMP has sent a clear message that it is truly a customer-focused company."

About Trilogy(tm)

Trilogy Software, Inc. is one of the largest software companies focused on the front office, sales, marketing and business-to-business electronic commerce. Hewlett-Packard, IBM, Whirlpool Corporation and Lucent use Trilogy's patented software to achieve new levels of profitability, customer satisfaction and competitive advantage by changing the way their products are bought and sold. More information on Trilogy and solutions for the media industry can be found at http://www.trilogy.com.

About CMP Media

CMP Media Inc. (Nasdaq: CMPX) is a leading high-tech media company providing essential information and marketing services to the broad technology spectrum--the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.CMPnet.com. NSTL, the company's independent testing lab, serves government, corporate and technology vendor clients around the world.

Trilogy and SC Media are trademarks of Trilogy Software, Inc. All other trademarks and tradenames are the property of their respective owners.