Iomega Jaz Drive Achieves Broad Acceptance in the Graphic Arts Industry; Graphic Design Professionals Depend on the Jaz Drive as Preferred Choice for Creating and Sharing Digital Files

Business Wire, Sept 2, 1998

ROY, Utah--(BUSINESS WIRE)--Sept. 2, 1998--Iomega(R) Corporation (NYSE:IOM) today announced that its removable Jaz(R) drive has gained widespread acceptance from graphics professionals as the high-end removable storage drive of choice for graphic arts, design, and desktop publishing (DTP).

With an installed base of more than 1.5 million drives, Jaz is the only high-end removable storage solution that provides the widespread compatibility necessary for sharing and transporting storage-intensive graphics files.

"The Jaz product line has consistently delivered optimal performance for the hardware and software solutions in the creative community," said Wanda Meloni, senior analyst with Jon Peddie Associates. "Its low-cost, hard-drive like speeds and high capacity continue to make the Jaz drive a favorite in digital design and publishing."

With the benefits of Jaz(R) drives in graphic design and desktop publishing, Iomega Jaz(R) drives and disks have been selected as the preferred high-capacity storage format by service bureaus around the world, including Sir Speedy, AlphaGraphics and Kinko's.

Since it began shipping in February of 1998, the Jaz 2GB drive has already received industry acclaim, earning a five-star rating and title of one of the "12 Best Products on the Planet" from PC Computing. In 1997, the Jaz 1GB drive won "Product of the Year" awards from InfoWorld and MacWorld, an "Awesome Award" from NewMedia Magazine, as well as PC Magazine's "MVP Award."

Jaz(R) drives and Jaz 1GB and 2GB disks unleash the creativity of professionals by giving them unlimited space for their dynamic digital content, such as complex graphic images, photos, scans, Web content and audio and video clips, enabling their workstation to function as a "digital creation station."

Jaz 2GB drives are fast and vast enough to run applications and full motion video, store large graphics files and web sites. Equipped with dual-capacity, Jaz 2GB drives have the ability to read and write both Jaz 1GB and 2GB disks. By purchasing additional disks, the Jaz 2GB drive has unlimited expandability to meet current and future computer storage needs - 1GB or 2GB at a time.

Customers Tap Into Jaz(R) Drives

Iomega customers use Jaz(R) to fit the needs of their businesses. Within the graphic design and desktop publishing industry, professionals use the Jaz system for creating, transporting, storing, sharing and archiving their large graphic files.

o Digimata, a computer animation and graphics company, creates

animation for corporate and broadcast video as well as CD-ROM,

Laser Disc and Internet projects. Armed with portable Iomega

Jaz(R) drives, Digimata designers are able to take their

graphics, such as CAD/CAM animations of architectural projects,

to the client and work with them onsite. Leong O'Young of

Digimata said that widespread compatibility was a driving factor

in his decision to go with the Jaz drive. "You know Jaz is a

standard when the service bureaus are using it and everyone you

know has it. Then you want one because it's convenient to have

the same device."

o The New York School of Visual Arts is the largest independent

college of the arts in the country. Barry Koblenz, systems

administrator for the school's graduate photography program, said

that large file sizes are the norm and Jaz(R) drives and disks

provided them with a perfect storage solution for handling big,

digital files. Plus, Jaz disks read and write even the largest

storage-intensive graphics files with ease.

o "My graphics programs take up a ton of space--especially when I

have 15 or 20 different versions," said Ben Weiss, imaging

scientist, MetaCreations. "The Jaz(R) drive is the most

convenient way to store all the versions of my programs. The

storage capacity and the speed of the Jaz drives are key for my

projects." Saving several versions of projects is easy with the

capacity and expandability of Jaz disks.

Iomega's Jaz (R) drives and disks are available worldwide through computer superstores, mail order, resellers and distributors.

About Iomega

Iomega Corporation manufactures personal read/write storage solutions that help people manage their stuff - anywhere. Iomega's products provide consumers with what they want, when they want it, at a reasonable price.

The Company's storage solutions, designed for all types of computer users, include Zip(R) drives and genuine Zip(R) 100 disks; Jaz(R) one- and two-gigabyte drives and disks; and Ditto(TM) tape backup drives and tape cartridges. Whether used in homes, business, government or education, or by creative professionals, all Iomega storage solutions ensure high levels of quality and reliability when using authorized Iomega media products.

Iomega products are available through computer retail stores, resellers, major distributors and OEMs. The company can be reached at 1-800/MY-STUFF (800/697-8833), or on the web at http://www.iomega.com. Additional Iomega press releases can be accessed through the toll-free fax-back line: (888/88-IOMEGA).

Note to Editors: Iomega, Zip, Jaz, and the stylized "i" logo are registered trademarks of Iomega Corporation. All other products and brand names are the property of their respective owners.