Business Services Industry
Trading Edge's New Bondlink Service Changes High Yield Bond Market Forever With First Trades Via the Internet
Business Wire, April 16, 1999
NEW YORK--(BUSINESS WIRE)--April 16, 1999--
Bondlink's Acceptance Proves Institutional Investors are Ready to Move Online to Achieve Full Security, Anonymity and Price Transparency
in High Yield Trading
Trading Edge Inc., a fixed-income securities broker, today announced the results from the initial day of availability of BondLink(TM), the first anonymous, secure, real-time service for trading high yield bonds over the Internet.
Trading Edge launched BondLink on April 15th, enabling 120 institutions to begin ordering and trading online.
"We are very pleased to report that more than 170 orders in over 70 securities, the average size of which exceeded $1 million, were available on BondLink's first day of trading," said Murray L. Finebaum, chairman and chief executive officer of Trading Edge. "We are committed to making the high-yield market more liquid for investors, and it is obvious from today's results that the market is ready and willing to take advantage of all the benefits that online trading has to offer."
Trading Edge is leveling the playing field for high yield bond trading by offering investors the first end-to-end solution for transparent, anonymous and secure real-time trading over the Internet. The solution includes a highly intuitive user interface, comprehensive-trading conditions, digital authentication and encryption as well as password protected transactions. BondLink streamlines every stage of the trading process from order entry, modification and cancellation to allocation /average pricing of trades -- all in real time with full 128 bit encryption security.
"The response to BondLink is so positive because Institutional investors want increased liquidity and we provide that through the first anonymous, secure and price transparent system," said Bradley Levie, president and COO of Trading Edge. "These results are exactly what we and others predicted would happen with the introduction of online high yield trading."
Qualified Institutional investors can request the BondLink service by contacting the Trading Edge Help Desk toll free at 877/314-2244 or by registering online through the Web site -- www.tradingedge.com.
About Trading Edge Inc.
Trading Edge Inc. is a fixed-income securities broker with offices located in Santa Monica, Calif. and New York City. In addition to marketing and developing BondLink(TM), the company is a member of the National Association of Securities Dealers (NASD) and the Securities Investor Protection Corporation (SIPC). Founded in 1997, Trading Edge received initial funding from Brentwood Venture Capital and from Media Technology Ventures, two of the nation's foremost strategic partners specializing in early-stage and emerging technology and information companies.
All company and product names are trademarks of their respective holders.
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