Cache, Inc. to Open Online Retail Store on Yahoo! Shopping in Time for Spring Prom Season

Business Wire, April 20, 1999

NEW YORK--(BUSINESS WIRE)--April 20, 1999--

This year's prom-queen-to-be may not have a date yet, but with the opening of Cache's new online store, she can start shopping for the perfect gown today. Cache, Inc. (Nasdaq: CACH), a specialty chain of it's exclusive women's apparel stores, announced its first online store on Yahoo!(R) Shopping (http://shopping. yahoo.com), a comprehensive one-stop Internet shopping service. The new agreement with Yahoo! Inc. allows Yahoo!'s millions of users to easily access Cache's specialty apparel.

"While still in its early stages, we expect e-commerce will play an important role in our future success," said Andrew Saul, Cache's Chairman. "Cache is very pleased to begin our Internet business by working with Yahoo! Shopping. With the addition of our first online retail shop, we can offers our consumers direct access to our line of apparel and can reach out to Yahoo!'s global audience."

Cache stores specialize in the sale of day-into-evening sportswear separates, dresses and accessories, for women 25 and older in the better to expensive price range. The company focuses on social occasion attire from informal get-togethers to formal black-tie affairs.

"Yahoo! Shopping is committed to providing our users with an enhanced selection of stores and to delivering a comfortable online shopping experience," said John Briggs, director of commerce, Yahoo! Inc. "With the addition of Cache to the family of Yahoo! merchants, our users now have one-click access to high-quality apparel, whether they are looking for formal attire, getting fitted for the prom, or just shopping for a special occasion. What's more, they can surf and shop online and in the comfort of their home."

As a member of Yahoo! Shopping, Cache joins more than 4,600 online stores, including Cambridge Soundworks, Crabtree & Evelyn, Digital Chef, Egghead.com, FAO Schwarz, Fragrance Counter, Greatfood.com, Kennedy Space Center's Space Shop, Lifetime Television, Miramax Films Online Store, Roadrunner Sports, RockportGolf, Rolling Stone, Shoe Pavillion, Smith & Hawken, SF MOMA, The Company Store, Vermont Teddy Bear Company, Yahoo! Gear, and many more.

Certain matters discussed within this press release may constitute forward-looking statements within the meaning of the federal securities law. Although Cache, Inc. believes the statements are based on reasonable assumptions, there can be no assurance that these expectations will be attained. Actual results and timing of certain events could differ materially from those projected in or contemplated by the forward-looking statements due to a number of factors, including, without limitation, industry trends, merchandise trends, competition and the ability to obtain financing, as well as other risks outlined from time to time in the filings of Cache, Inc. with the Securities and Exchange Commission.

Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.