SNET Uses IMA's EDGE for World-Class Call Center

Business Wire, April 21, 1999

SHELTON, Conn.--(BUSINESS WIRE)--April 21, 1999--

Products and services from IMA (NASDAQ: IMAA) are being used by Southern New England Telecommunications (SNET) as the backbone of a world-class call center for sales, marketing and customer service. The SNET call center was the subject of a feature article in the March issue of Call Center Solutions magazine, an industry publication widely read by call center professionals.

SNET, headquartered in New Haven, Conn., is a leading information, communication and entertainment company, offering a full range of wireline products, including SNET All Distance service, as well as wireless voice and data services, Internet access and cable television. In the latest J.D. Power national customer satisfaction survey, SNET was ranked the number one long-distance company in America among mainstream users for the second straight year. SNET is a company of SBC Communications Inc., (NYSE: SBC), a global leader in the telecommunications industry.

SNET's Call Center Services subsidiary has deployed IMA software as the core desktop solution in a state-of-the-art call center facility in Bridgeport, Conn. The company licensed EDGE, the EDGE enterprise application suite (AdvantEDGE(TM)) and EDGE Internet access (CyberEDGE(TM)), based on their rich functionality, flexibility, and strong technology foundation, plus the extensive experience of IMA's professional services group in quickly deploying applications in complex, computer-telephony integrated (CTI) call center environments.

The Egh value inbound and outbound services such as customer acquisition, customer satisfaction, customer care, help desk, billing inquiry, repair, messaging and paging serviand application development capabilities of EDGE as part of an integrated customer care solution," said Kian Saneii, senior vice president of worldwide marketing for IMA. "IMA's EDGE provides SNET with multiple contact channels, 24 by 7 ab- and CTI-enabled software helps companies maximize the revenue- and loyalty-generating potential of each customer contact. IMA is the choice of over 400 leading organiznformation about IMA's products and services caannouncement, the matters discussed in this announcement are "forward-looking statements" (as that term is used in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties detailed from time to ti, as well as to the Company's periodic and current reports as they are filed with the SEC.