eShare Technologies Names Steve Rubel Director of Public Relations

Business Wire, April 27, 1999

COMMACK, N.Y.--(BUSINESS WIRE)--April 27, 1999--

eShare Brings PR In-house to Build Awareness and Increase Sales

eShare Technologies, Inc. today announced that it has named Steve Rubel its Director of Public Relations.

In the newly created position, Rubel will oversee eShare's corporate public relations strategy as well as manage PR activities that support the company's human interaction software, eShare Expressions 4.0 and eShare NetAgent 2.1. In addition, Rubel will manage the company's relations with the analyst community. He reports to Glenn Reyer, Vice President of Marketing.

According to James Tito, eShare Technologies' co-founder, Chairman, and Chief Executive Officer, the move to bring PR in house is a strategic one designed to help the company quickly build its share of mind and, as a result, increase sales. "We are fortunate to have attracted someone of Steve's talents to eShare. We expect him to become an essential partner to our management team and to quickly execute a PR strategy that will dovetail with our marketing and sales efforts and increase our visibility."

Rubel joins eShare Technologies from CMP Media Inc. (Nasdaq: CMPX), a leading technology media company, where he most recently served as Corporate Communications Manager. At CMP, Rubel worked closely with the company's senior management on a number of key corporate communications initiatives, including message development, media relations, internal communications, and investor relations. While with CMP, he was instrumental in helping the company significantly raise its profile in both the trade and business press. Previously, Rubel was a freelance writer for computer trade publications. He has a degree in Communications and Journalism from Hofstra University.

About eShare Technologies

eShare Technologies, Inc. (www.eshare.com) delivers powerful enterprise-class interaction software and services that are crucial for eBusiness. These innovative technologies include web-based customer service and support, customer self-service, live conferencing and events, distance learning, Community chat, threaded discussion forums, and custom integration tools. Current eShare Technologies clients include AOL, AT&TWorldNet Service, Computer Associates, GeoCities, Lycos, networkMCI, UUNet, the University of Florida, Pfizer, Bertelsmann, Columbia University, Hewlett Packard, Xerox and 1-800-FLOWERS.