Business Services Industry

Frontier Communications Outshines Competition in Deal with Sunglass Hut International; Providing Integrated Communications Services to More Than 1,500 Locations

Business Wire, April 28, 1999

ROCHESTER, N.Y.--(BUSINESS WIRE)--April 28, 1999--

Frontier Communications today announced a one-year, $1.2 million communications agreement with Sunglass Hut International, the world's largest specialty retailer of sunglasses.

Frontier, one of the country's leading providers of integrated communications and Internet services, and a National Retail Federation (NRF) Member Discount Program partner, will supply Coral Gables, Fla.-based Sunglass Hut with local, long distance and dedicated network applications for its stores nationwide.

"Frontier was able to integrate the communications systems for our more than 1,500 domestic locations, providing us with a single bill for all of our services," stated Enrique "Chino" Arrata, Sr. Vice President of MIS and International for Sunglass Hut. "And as we continue to expand both our sunglass and watch stores, we will look to Frontier for flexible, customer service-driven communications solutions that can help support our growth."

Added Donna Reeves, Frontier's President of Sales, "Frontier is pleased to add Sunglass Hut, the recognized worldwide leader in sunglass and watch specialty stores, to our growing list of customers from the retail industry. By utilizing Frontier services, Sunglass Hut will realize increased efficiencies and cost savings by integrating communications services for its multiple locations."

Reeves continued, "Through our extensive research and capabilities, our partnership with NRF, and our specifically-designed retail communications package called Frontier ServicePro(SM), we are committed to solving the business challenges facing retailers like Sunglass Hut."

Frontier ServicePro contains a wide variety of products designed to help retailers deliver exceptional service to their customers, while streamlining communication between multiple store locations, suppliers and distribution centers. This package includes dedicated Internet, Web hosting, frame relay, virtual private networks, automated conference calling, and toll-free services.

About the National Retail Federation

The National Retail Federation (NRF) is the world's largest retail trade association with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalogue, Internet and independent stores. NRF members represent an industry that encompasses more than 1.4 million U.S. retail establishments, employs more than 20 million people -- about 1 in 5 American workers -- and registered 1998 sales of $2.7 trillion.

About Sunglass Hut

Sunglass Hut International (Nasdaq: RAYS) is recognized as a leader in specialty niche retailing with 1,821 Sunglass Hut locations, 109 Watch Station stores and 57 combination Sunglass Hut and Watch Station stores around the world as of April 13, 1999. Located in a wide variety of high traffic shopping and tourist destinations, Sunglass Hut and Watch Station stores offer consumers the largest branded products at competitive prices along with outstanding customer service. Sunglass Hut stores are located throughout the United States, Canada, the Caribbean, Europe, Australia, New Zealand and Southeast Asia. Additional information about products, locations and corporate news is available at www.sunglasshut.com.

About Frontier Communications

Frontier Communications, a unit of Frontier Corporation (NYSE:FRO), is one of the leading providers of integrated communications solutions -- including Internet, IP and data applications, long distance, local telephone and conferencing -- to business customers nationwide. The self-healing Frontier Optronics Network(SM) provides customers with faster transmission speeds, greater bandwidth capacity and unrivaled reliability. For more information,

visit the Frontier Web site at www.frontiercorp.com.

You can receive a faxed copy of any Frontier Communications press release dating back to April 1998, free of charge, 24 hours a day by calling 1-800-448-8533. An automated system will provide you with instructions.

COPYRIGHT 1999 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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