FairMarket Auction Scores With College Sports Fans; FANSonly Auction Moves Books, Furniture and Sporting Goods At Over 50 Universities and Athletic Conferences

Business Wire, April 6, 1999

WOBURN, Mass.--(BUSINESS WIRE)--April 6, 1999--FairMarket, Inc., the innovative pioneer of auction and e-commerce solutions for Web merchants, announced today that it is hosting the new auction for the FANSonly Network, home of official athletic sites for more than 50 universities and conferences. The auction, which is live at http://auctions.fansonly.com, is the prime auction site for college sports fans that want to bid on or sell off their used, excess and unwanted goods.

FANSonly Auction utilizes FairMarket's Community AuctionPlace, a fully customized service that enables Web communities, such as the FANSonly Network, to build an online auction presence quickly and easily. FANSonly controls and customizes the specifics of how the auction will operate, and what it will look like, through FairMarket's easy-to-use Web-based administrative interface. The auction enables FANSonly Network users to sell or bid on products--everything from textbooks to furniture to college paraphernalia.

The FANSonly Network manages the online presence, brands and affinity audiences for more than 50 major collegiate athletic departments around the country. The nation's largest college sports news and entertainment site on the World Wide Web, FANSonly creates revenue streams for its member schools through advertising, sponsorships, and now, through auctions.

"FANSonly is a great site for the college sports fan to get up-to-date sports information," commented Scott T. Randall, FairMarket founder and chief executive officer. "Now sports fans can participate in an online auction. The site generates lots of activity, and FairMarket's AuctionPlace will add considerable excitement for students and other site visitors."

"Auctions are a natural for FANSonly," said Jeff Cravens, FANSonly Network's vice president of product development. "Our users are the largest collection of college sports fans in the country, and this is another way for them to interact with our site. Our partnership with FairMarket is a very exciting opportunity. In addition to providing our own content and services, we are delighted to offer valuable services like an auction to our site visitors."

ABOUT FANSONLY NETWORK

FANSonly builds and maintains official athletic sites for nearly 50 universities, conferences and collegiate associations including Notre Dame, Ohio State, USC, Florida State, University of California, Stanford, Michigan State, University of Virginia, the Atlantic Coast Conference and many others. FANSonly provides the Internet's most comprehensive coverage of more than 800 NCAA varsity teams, as well as a full complement of unique programming. FANSonly's parent company, University Netcasting, Inc., enjoys equity positions from or strategic relationships with Brentwood Venture Capital (Los Angeles); the Collegiate Licensing Company (Atlanta); iXL, Inc. (Atlanta); Baccharis Capital, Inc. (Menlo Park, CA); Lawrence & Company, Inc. (Toronto); and Bradley Specialty Retailing (Columbus, GA).

ABOUT FAIRMARKET

FairMarket, Inc. is a leading provider of auction and e-commerce solutions for Web communities and merchants. FairMarket's service is a completely integrated turnkey solution that allows communities and merchants to generate revenue by monetizing traffic, to acquire and retain more registered members, and to increase page views. Industry trends point to sustained demand for companies that create Internet services and support e-commerce infrastructures. FairMarket's AuctionPlace offers an unbranded, customized, feature-rich auction that allows Web communities and merchants to own and control the user registration, listing information, pricing, and user interface. FairMarket was established in 1997 and is located in Woburn, Massachusetts.

FairMarket, the FairMarket AuctionPlace, and the FairMarket logo are service marks of FairMarket, Inc. FANSonly and FANSonly AuctionPlace are service marks of University Netcasting, Inc.