John L. Scott Offers Free Neighborhood Home Pages For Builders

Business Wire, August 10, 1999

BELLEVUE, Wash.--(BUSINESS WIRE)--Aug. 10, 1999--

John L. Scott is proud to introduce an innovative new Internet marketing program, offering free new construction neighborhood home pages for builders.

John L. Scott agents can now create a custom home page on the John L. Scott web site dedicated solely to a new construction neighborhood.

Each neighborhood home page features an individual neighborhood, complete with multiple neighborhood and home photos or renderings, professionally voiced audio description and driving instructions, mapping to the neighborhood, links to home pages of completed homes in that neighborhood, as well as custom remarks for the neighborhood and surrounding community and available elevations. Neighborhoods can even feature 360-degree virtual tours of completed homes or street-scapes.

Additionally, every John L. Scott neighborhood has its own unique URL (web address), which many builders use in their advertising in newspaper ads, flyers, and broker's open invitations and on yard signs. A great example of a neighborhood home page on the John L. Scott site is located at www.johnlscott.com/35161.> This is a great leap forward in new construction marketing, as many agents and builders have had to wait until homes were listed for sale in the MLS before they could appear on the Internet. Now, as soon as roads are being cut, John L. Scott agents can log on and build a custom home page for any neighborhood, and begin marketing the neighborhood right away.

"Over the last five years, the Internet has quickly become a dominant force in nearly every aspect of our lives, and real estate sales are no exception. Now we have a way to bring cost effective pre-sale marketing into that arena and to the public faster and easier than ever before," says J. Lennox Scott, President of John L. Scott Real Estate.

John L. Scott's web site, www.johnlscott.com, is one of the top rated real estate web sites in the nation. John L. Scott's site has the entire MLS listing inventory, complete with photos and descriptions, and receives over 10 million hits per month. At John L. Scott, over 70% of home buyers use the Internet during their home search process. John L. Scott Real Estate has grown to become one of the nation's largest real estate networks, with more than 2,500 associates in 90 offices throughout Washington, Oregon, Idaho and Montana.