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Wireless MD Announces the First Bi-Directional System Connecting Physicians With All Medical Related Providers

Business Wire, August 16, 1999

ATLANTA--(BUSINESS WIRE)--Aug. 16, 1999--

Wireless MD, Inc.(TM) (www.wireless.md) announced earlier today the introduction of the first two-way wireless communications solution for the mobile physician.

Through a unique strategic alliance with Med-I-Pro Systems, LLC; Wireless MD has created a two-way, real-time, interactive, medical data retrieval system that allows the physician to communicate directly with hospital databases, pharmaceutical manufacturers, managed care organizations, pharmacy retailers and the Internet. Through Med-I-Pro System's proprietarss of their current medical technology operatinalerts, Continuing Medical Education (CME) Credit messages to all related personnel. Their pati Pharmacy Retailers will experience direct, two-way access to the physician for the first time. This two-way access will dramatically increase their prescription volume because of the direct link to Wireless MD's prescription Interacturers, pharmacy retailers and managed care organizations to provide this two-way link to the physician's belt. It is estimated that over 30,000 physicians will be usinad added, "In addition to medical data, we also nts, driving directions, as well as hotel, airlisk management, timely data exchange has become imperative for the industry. Wireless MD and the HEALTHeLINK system were created to support this exchange of data in the most cost effective manner possible," stated Orrin Lippoff, MD, chief operating officer and co-founder of Wireless MD.

ABOUT WIRELESS MD

Wireless MD, Inc. is a Nevada d-looking statements under the Private Securitiels, the successful implementation of new distri Wire's full file on the Internet

with Hyperlinks to your home page.

MEDIA: Photos are available in a Smart News RelUS.COM(TM) at www.claus.com

"The CLAUS.COMp/associate media director, for Campbell-Ewald adds, "The site had everything we were looking for."

The award from Mediaweek's Media Plan of the Year competition interactive marketing tool to reach parents, as d experience. Moms and dads pick out the websites for their kids and then guide the visit. CLAUS.COM is therefore a great way to advertise to parents for both family and personal purchases."

The winning experience for Chevy was built in Santa's Garage in the site's village. It allows kids and parents to "elfinize" three of Chevy's vans: the Venture, Astro and Express. Elfinizing choices include paint that is polka dot, striped or plaid, as well as wheels that are donuts, buttons or candy. The creations can be printed out for display or E-mailed to friends and relatives.

http://www.claus.com/garage.shtml is a direct link to Santa's Garage.

Adds Levitt, "We were one of the first websites to build sponsorships that create visitor interaction with brands or products versus just running banners. People go to specific websites for a particular purpose, so a banner trying to get them to leave the site they are on faces an uphill battle. A strong sponsorship can deliver a strong brand or product experience on the target's turf, so they are more willing to get involved, and ultimately tend to be more willing to click through to the sponsor's website. The Chevy sponsorship is a perfect example."

Celebrating its fifth anniversary this year, CLAUS.COM has become one of the most visited sites on the Web in the holiday season. In just 6 weeks last Christmas, CLAUS.COM received over 25 million page views, double the number from the year before.

CLAUS.COM is a combination banner and sponsorship site. Advertisers can run banners alone, or they can sponsor specific areas of the site with the opportunity for custom content that integrates them into the site experience.

Other CLAUS.COM sponsors include Energizer, Disney, Sony, Nestle, The Quaker Oats Company, Yahoo, Women.com, Holt Toys and Hilton. It is projected the site will have 40 million page views during the 1999 Christmas season.

Among the many honors the site has received are:

-- Yahoo! "Pick of the Week" -- America Online "Pick of the Week" -- Lycos "Top 5% of the Web" -- Safe Sites for Kids "Best Family Experience on the Web" -- Women in Technology Interll of its holiday magic at http://www.claus.come and E-mail addresses, is only to personalize the CLAUS.COM experience and is not used for any other purposbroadcast advertising, the agency provides specnclude Georgia Power, Powertel, Kimberly-Clark, Premier Collision Centers, Century South Banks and Seven. A member of the American Association of Advertising Agencies and the Mutual Advertising Agency Network (MAAN), the agency has won numerous national business marketing and advertising awards during its 11-year history.

THE MAGICAL STORY OF CLAUS.COM

The site creator, PLN Interactive, offers the CLAUS.COM(TM) website as a Christmas presentday seasons it is becoming the Internet's first real Christmas tradition."

The 1998 website, www.claus.com is still open for viewing. The 1999 edition of CLAUS.COM goes live in early November. It is created and owned by PLN Interactive, the New Media Division of Pollak Levitt & Nel Advertising, headquartered in Atlanta, Georgia.

 

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