Jeff Hinz Joins K2 Design

Business Wire, August 16, 1999

NEW YORK--(BUSINESS WIRE)--Aug. 16, 1999--

- New Media Director to Bring Diverse Traditional Agency

Experience to Interactive Firm -

Jeff Hinz has joined K2 Design, Inc. (NASDAQ: KTWO, KTWOW), a full-service interactive agency, in the position of media director and as a member of K2's Executive Committee.

Hinz, who was most recently media director for Interpublic agency Angotti, Thomas, Hedge, will head the media department for K2, which specializes in the development of online businesses, communications and marketing strategies. The appointment is effective August 16, 1999.

"Jeff is the kind of media talent we were looking for," said Lynn Fantom, President and CEO of K2. "He is a skilled marketer, negotiator, analyst and manager. He also has strong strategic background in important categories for interactive telecommunications, financial services, healthcare, technology and automotive."

Hinz has served as media director since 1997 for Angotti, Thomas, Hedge, an agency known for work Hinz was involved in for Saab and Fuji Film. Previously, he was associate media director at the same firm. Hinz was also associate media director at Ketchum Advertising, where, during his eight years, he received three promotions. At Ketchum, Jeff worked on accounts such as Oracle Computers, ACURA Division of American Honda Motor Co. Inc., Kentucky Fried Chicken and Healthnet HMO.

Hinz was named to Mediaweek's list of "Western Stars" in 1994. He has also received internal recognition at his agencies, including Ketchum Advertising's Award for Innovation in Media and Ketchum Communications' Right Way achievement award.

Hinz's strong technical marketing base and portfolio of technology accounts have a foundation in a Bachelor of Science Degree from Arizona State University, where he majored in Advertising, with a minor in Engineering.

K2 Design, Inc. (NASDAQ: KTWO, KTWOW), a New York City-based, publicly traded company, is a full-service e-communications agency focusing on how technology can help businesses build customer relationships. The firm, which is known for its strength in World Wide Web-based marketing, was the first interactive agency to be accepted into the American Association of Advertising Agencies (AAAAs). K2 is also known for creating the first commercially successful Web simulcast, Kasparov vs. IBM Deep Blue. The agency combines award-winning creative and marketing talent with technical expertise and industry-leading media to provide clients with a measurable ROI on Web-based marketing programs. K2 clients include Arthur Andersen, NCR, Puerto Rico Convention Bureau, Sony Online Entertainment, Standard & Poor's, and VarsityBooks.com. More information about K2 is available on the World Wide Web at www.k2design.com.