Vitafort's Visionary Brands Launches New Peanut Squeeze to SUPERVALU: Nation's Largest Wholesaler

Business Wire, August 16, 1999

LOS ANGELES--(BUSINESS WIRE)--Aug. 16, 1999--

Visionary Brands, Inc., a wholly-owned subsidiary of Vitafort International Corporation, (OTC-BB: VRFT) announced its first shipment of the new squeezable peanutty snack, PEANUT SQUEEZE(tm) to SUPERVALU. SUPERVALU will distribute PEANUT SQUEEZE to its 33 Shop N' Save Warehouse stores in Illinois and Missouri. This initial shipment marks the first wave of distribution to retailers across the country.

SUPERVALU is the nation's leading food distributor and currently the eleventh largest food retailer, with net sales of over 17.4 billion dollars. SUPERVALU ranks 86th on the Fortune 500, the magazine ranking the 500 largest U.S. corporations. SUPERVALU is the primary supplier to over 2800 stores and a partial supplier to over 1100 stores throughout the U.S. Additionally, it operates and services its 366 food stores under the names Cub Foods, Save-A-Lot, Biggs, Scotts, Laneco and Hornbachers.

Great momentum and excitement has been surrounding PEANUT SQUEEZE since it was showcased at the Food Marketing Institute (FMI) trade show in Chicago last May. "Great Taste with Eeze!" was on the lips of major news outlets throughout the country. The initial media coverage by numerous ABC and CBS affiliates and ABC's "World News This Morning" created significant exposure as viewership reached over 6 million in 48 hours. The FMI spot was also mentioned on the CBS network show "The Late Late Show With Craig Kilborn."

Mark Beychok, Vitafort Chief Executive Officer commented, "The Company has worked diligently over the last two years preparing to bring this product to market. This first shipment is the culmination of tremendous vision and commitment and I am extremely excited about the opportunity the Company has as we roll out this innovative new product to retailers across the country."

Vitafort International Corporation develops and markets products in the healthy snack category under the Visionary Brands umbrella including its Toast 'N Jammers low fat toaster pastries and Juliette's Private Collection of super premium cookies. The Hollywood Partners division markets products under its "Avenue of the Stars" brand and co-brands as a licensee with Warner Bros. on "The Wizard of Oz" marshmallows, gummy candies and lollipops. The Company's products are sold in major retailing organizations nationwide.