Data Broadcasting Continues to Execute Internet Strategy; Company Partners With Stock USA Boston To Provide Integrated Trading Solution

Business Wire, August 26, 1999

HAYWARD, Calif.--(BUSINESS WIRE)--Aug. 26, 1999--

As part of a strategic effort to expand its Internet presence and subscriber base, Data Broadcasting Corp. (DBC)(NASDAQ:DBCC) Thursday announced it has partnered with online trading firm Stock USA Boston to provide a private-labeled version of DBC's eSignal real-time market data service to Stock USA clients.

"We are committed to transforming our company into the leading Internet information provider," said Mark Imperiale, president of DBC. "The most recent partnership with Stock USA Boston demonstrates our continued focus on our Internet strategy, as together we provide the investment community with a truly integrated online trading tool. These alliances are an important part of our sales and marketing efforts."

Stock USA Boston offers trading services at deeply discounted rates. By partnering with DBC's eSignal, the company has integrated its easy-to-use trading application with streaming real-time quotes and charts. With a simple mouse click, customers can utilize eSignal's powerful features to make their trading decisions, then push a button to execute the transaction on Stock USA Boston's trading screen for equities and options.

"Stock USA Boston is committed to providing our clients with the best suite of services," said Michael Millette, principal of Stock USA Boston. "By partnering with DBC, our clients receive an importantly enhanced trading platform that combines essential information with easy and fast execution, all at a significant savings."

eSignal delivers vital streaming financial data over the Internet along with easy-to-use technical and analytical tools, making it the most advanced product available for active individual investors and day traders. eSignal provides full text news from respected financial news services such as CBS MarketWatch (NASDAQ:MKTW), Dow Jones News Service (NYSE:DJ) and Comtex.

An embedded browser from Microsoft Corp. (NASDAQ:MSFT) has been included within eSignal so traders never have to leave the eSignal screen to glean research items. Also included in this product are limit alerts to pagers, cell phones, or e-mail, and connectivity to world renowned software packages such as MetaStock from Equis International, a Reuters company (NASDAQ:RTRSY); Tradestation from Omega Research (NASDAQ:OMGA); and AdvancedGet, Investor RT by Linn Software and Ensign software.

eSignal utilizes state-of-the-art Internet technologies, employing multiple T3 connections with multiple Tier 1 ISPs for a fully redundant and reliable network. eSignal supports Windows 95/98/NT and is available for download by Stock USA customers at http://www.dbc.com/map/stockusa.> Stock USA Boston

Stock USA Boston, a branch of Stock USA San Diego, is a discount, full-service brokerage firm. The company prides itself on providing its clients with major broker services at the accessibility of a small boutique. For more information about the company and its products, visit the company's Web site at http://www.stockusaboston.com.

About Data Broadcasting

Data Broadcasting is a leading provider of real-time market data to the individual trader and investor. The company delivers real-time stock quotes, financial news and information to three million users via PCs, wireless FM, cable, satellite and the Internet. With its Capital Management Sciences division, Data Broadcasting also is the leading provider of fixed income portfolio analytics used for valuation and risk management purposes. DBC's Internet presence includes http://www.dbc.com, http://www.eSignal.com, http://cbs.marketwatch.com, http://insite.dbc.com, http://www.bondedge.com, http://sports.dbc.com and http://www.dbceuro.com.

Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ include the response of competitors to the company's new services, acceptance of the Internet as a valid real-time distribution platform by institutional customers, activity levels in the securities markets and other risk factors listed in the company's 10-K and 10-Q reports to the Securities and Exchange Commission.