Business Services Industry

Leading Health Content From adam.com Featured on Cox Interactive Media Portals; 18 of 29 CIMedia Portals Feature adam.com, Remainder to Come Online Under Terms of Strategic Alliance

Business Wire, August 26, 1999

SAN FRANCISCO--(BW HealthWire)--Aug. 26, 1999--

adam.com (Nasdaq:ADAM), the leading source for online medical and health information, announced that its award-winning content is now featured on 18 Cox Interactive Media (CIMedia) portal sites, and will be incorporated into the remaining CIMedia sites in the coming months.

adam.com and CIMedia announced entering into a strategic alliance in May 1999 under which CIMedia will feature adam.com's health and medical content on CIMedia's network of sites. CIMedia, a subsidiary of Cox Enterprises, Inc., delivers portal Web sites featuring locally-oriented content in more than 29 markets across the United States. Under the alliance, adam.com will provide consumer-oriented medical content for all CIMedia sites.

"We are pleased to have the majority of CIMedia sites up and running with adam.com's comprehensive health and medical content and the remaining sites coming online shortly," said Robert S. Cramer, Jr., adam.com's chairman and chief executive officer. "Our alliance with Cox Interactive Media allows us to distribute important health information to a larger audience while introducing thousands of Internet users a day to the adam.com brand."

Peter Winter, president of CIMedia, commented, "Including adam.com content on CIMedia sites increases the overall benefit to our users by providing easy access to the most comprehensive health and medical information on the Web. adam.com's interactive, multimedia approach to presenting healthcare information adds value to our portals and aids our users in finding fast, easy to understand answers to their healthcare questions."

Cramer added: "Our goal is to provide seamlessly integrated medical and health content for an expanding base of Internet and media partners, and further solidify our position as the leading provider of consumer health information on the Web."

Under terms of the alliance, adam.com will also develop content specifically for CIMedia's local markets, to be co-branded with the local site name and adam.com. In addition, promotional online banner advertising will be used by each participating site, and all advertising inventory from the co-branded portions of the sites will be shared by CIMedia and adam.com.

Various sites include: www.bayinsider.com (San Francisco, CA) www.accessatlanta.com (Atlanta, GA)

About Cox Interactive Media

The Cox Interactive Media network (www.cimedia.com) includes 27 city sites and two specialty sites, BlackFamilies.com, and GreatOutdoors.com. CIMedia, founded in 1996, is a subsidiary of Cox Enterprises, Inc., and is headquartered in Atlanta.

A leading media company, Cox Enterprises includes Cox Newspapers, Inc. (newspapers, direct mail marketing, book publishing), Cox Broadcasting, Inc. (TV, spot sales, television production, research, publicly traded Cox Radio, Inc.) and publicly traded Cox Communications, Inc. (cable distribution, programming, broadband communications) in addition to Cox Interactive Media. The company is also the world's largest operator of automobile auctions through Manheim Auctions, providing financial services, government auctions, online services and price guides.

About adam.com

adam.com (Nasdaq:ADAM) www.adam.com, is a leading provider of online medical and health information and publisher of the award winning Medical Encyclopedia and a variety of interactive, multi-media educational materials. Through partnerships with leading Web destinations adam.com has become the most widely referenced medical resource on the Internet.

The company's complete body of knowledge includes more than 10,000 pages of medical and health information covering over 1,400 topics, and a 500 gigabyte library of medical illustrations, photos, animation, videos and interactive content. adam.com, formerly A.D.A.M. Software, is based in Atlanta with its major Internet operations in San Francisco.

Forward Looking Statements

Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors which could affect the company's actual results, performance or developments include general economic conditions, the development of the Internet as a source of health information, pricing actions taken by competitors, the demand for the company's health information, regulatory changes, and other laws which impact the way in which the company conducts its business.

Note to Editors: adam.com is a trademark of adam.com. All other products mentioned are trademarks or registered trademarks of their respective companies.

Attached is a full list of CIMedia sites featuring adam.com conten.

Cox Interactive Media Portal Sites Featuring adam.com Health and

Medical Content:

www.accessarizona.com (Phoenix, AZ) www.OSO.com (Providence, RI) www.seattleinsider.com (Seattle, WA) www.discoveromaha.com (Omaha, NE) www.bayinsider.com (San Francisco, CA) www.sandiegoinsider.com (San Diego, CA) www.ocnow.com (Orange County, CA - Irvine, CA) www.gohamptonroads.com (Virginia Beach, VA) www.gocarolinas.com (Charlotte, NC) www.insideneworleans.com (New Orleans, LA) www.insidecentralflorida.com (Orlando, FL) www.sofla.com (West Palm Beach, FL) www.accessatlanta.com (Atlanta, GA) www.austin360.com (Austin, TX) www.activedayton.com (Dayton, OH) www.sa360.com (San Antonio, TX) www.sybercuse.com (Syracuse, NY) www.realpittsburgh.com (Pittsburgh, PA)

COPYRIGHT 1999 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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