McGraw-Hill Health Professions Division Selects Enigma's INSIGHT e-Publishing Solution

Business Wire, August 3, 1999

WALTHAM, Mass.--(BUSINESS WIRE)--Aug. 3, 1999--

INSIGHT Delivers Medical Reference Publications

In a Highly Functional and Searchable Format

Enigma, Inc., the leader in intelligent content publishing solutions, announced that INSIGHT has been chosen by The McGraw-Hill Companies' Health Professions Division. The McGraw-Hill Companies, a leading publisher in medical science, will produce three medical reference titles as electronic publications using INSIGHT. These include Hurst's The Heart, Principles of Surgery and Fitzpatrick's Dermatology in General Medicine.

Enigma's INSIGHT intelligent content publishing suite fully automates the collaborative content assembly and e-publishing process, and provides a wide set of tools to end users who must interact with complex, inter-related content including text- and graphics-based information. INSIGHT creates unified and highly functional Web and CD-ROM publications from PDF, FrameMaker, word processing, SGML/XML, and graphic/image data.

The advanced functionality in these publications includes multi-target hyperlinks, links to videos and interactive self-tests. Multi-target hyperlinks, single-source hyperlinks that give more than one option when selected, provide the end user with a customized way to navigate through the publication. The self-tests allow medical students and professionals to complete self-assessment questions and then provide the answers and explanations. Additionally, all three of the highly customizable titles include thousands of illustrations, as well as tens of thousands of hyperlinks, which are easily accessible through INSIGHT's fast and intuitive searching capabilities.

"The most compelling benefit that we've realized by using INSIGHT is that it allows us to compress our time to market while delivering products with advanced functionality and a customized look and feel," noted Laura Calderone, manager of electronic publishing at The McGraw-Hill Companies.

About Enigma

Enigma, Inc. (http://www.enigma.com) is the leading provider of intelligent content publishing solutions to corporate, government and commercial publishers. The company's flagship product, INSIGHT, fully automates the publishing process by turning electronic source documents into intelligent electronic publications for simultaneous distribution on the Internet and CD-ROM. Enigma's knowledge management solution, Xtend, enables the customization of these publications by allowing end-users to seamlessly add their own information to the original data. Typical applications of INSIGHT include technical documentation, reference publications, electronic textbooks, policy and procedure manuals, and catalogs. Enigma's rapidly expanding list of customers includes GE Aircraft Engines, United Technologies, Rolls-Royce, Rolls-Royce Allison, GaSonics International, SAP, and Standard and Poor's. Enigma is a privately held company, headquartered in Boston with offices in London, Paris, Frankfurt, Amsterdam, Toronto, Tokyo and Tel Aviv.

About The McGraw-Hill Companies

Founded in 1888, The McGraw-Hill Companies is a leading information services provider meeting worldwide needs in education, business, finance, the professions and government. The corporation employs 16,500 people located in more than 400 offices in 32 countries. Sales in 1998 were $3.7 billion.