Sagent Announces Analytic Application Initiative for Telecommunications, Banking, Healthcare and E-business

Business Wire, August 31, 1999

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aug. 31, 1999--

Sagent Analytic Applications to Help Organizations Measure,

Analyze and Optimize the Effectiveness of Sales, Marketing,

Operations, and Customer Support Initiatives

Sagent Technology, Inc. (Nasdaq:SGNT), a leading provider of Internet enterprise intelligence solutions, today announced its plans to develop and deliver Web-enabled analytic applications for telecommunications, banking, healthcare and e-business.

By leveraging Sagent's proven architecture and data flow technology, these analytic applications will allow businesses to consolidate disparate customer and prospect data and analyze that data through a series of pre-built models and reports over the Web. They can then leverage those results in a closed loop environment to improve marketing and sales efficiencies related to delivering a world-class customer experience.

Sagent's commitment to delivering analytic applications represents an evolution for the company as it begins to provide its customers with out-of-the-box solutions tailored for their business. This commitment is a direct response to the rocketing market demand for analytical applications that address a specific business problem or opportunity such as customer loyalty and time-to-market. According to leading industry analysts at International Data Corporation (IDC), the market for analytic applications will grow to an expected $3.6 billion by the year 2002 (source: IDC Data Warehousing and Information Access, Analytic Applications: 1998 Worldwide Markets and Trends, Vol. 1, No. 17524).

"Rather than integrate data warehouse components from multiple vendors -- extending the time to full deployment and increasing costs and demands on IT resources -- organizations are now purchasing turnkey analytic solutions," said Ken Gardner, president and CEO, Sagent Technology. "Sagent is uniquely positioned to deliver on this need with a powerful, one-stop solution based on our superior data flow technology. Our single-vendor, unified architecture results in swift, painless deployment for the customer."

The Sagent Solution delivers a proven package of integrated data movement and Web-based data access capabilities to analytic applications. Sagent's leading enterprise intelligence solution provides a solid underlying infrastructure that lets users harness information coming from a variety of rich data sources, and then conduct sophisticated ad-hoc query and fast, broad-scale reporting.

Key Partnerships Deliver Analytic Functionality

For the past two years Sagent has successfully delivered analytic applications through strategic OEM partners including Siebel, Advent, ADP, and PCN -- demonstrating its commitment to providing analytic functionality for marketing automation, portfolio management, human resources and pharmaceutical care (see November 3, 1998 announcement, "Sagent Captures Strong-Hold on Analytic Applications Market").

In a related announcement made today, Sagent has formed a partnership with Cap Gemini offering the first analytic application that leverages a proven CRM methodology to deliver acquisition, retention and growth metrics for the telecommunications industry (see "Sagent and Cap Gemini Partner To Offer First Telecommunications CRM Analytical Application," August 31, 1999). This application, Sagent Insight for Telecom, will allow organizations to identify and target the most profitable customers to enhance revenues, reduce costs, and improve customer satisfaction and loyalty.

Sagent works with Siebel Systems to provide an analytic solution for customer-oriented marketing automation called the Siebel Marketing Enterprise. The Advent Software and Sagent partnership provides the industry's first end-to-end solution for portfolio managers and decision makers in enterprise investment management organizations, the Advent Warehouse. CSS HRizon client/server HRMS is recognized as the first pre-built human resources analytic solution, a result of Sagent's partnership with ADP. In healthcare, PCN's MedIntelligence teamed with Sagent's technology delivers decision support in the pharmaceutical industry.

About Sagent Technology

Founded in 1995, Sagent Technology (Nasdaq:SGNT) is a leading provider of Web-based enterprise intelligence software and services for competitive enterprises. The company's Sagent Solution is a comprehensive, single-source software platform for acquiring, organizing and distributing information to all levels of business users over the Web and throughout the enterprise. Sagent has provided competitive enterprise intelligence solutions to such market leaders as JP Morgan, MCI, BellSouth, Jiffy Lube, Barnes & Noble, Sony Online Entertainment, Pharmaceutical Care Network (PCN), Boeing Credit Union, and AT&T. The company has several strategic relationships, including Microsoft Corporation (Nasdaq:MSFT), Compaq (NYSE:CPQ), ADP (NYSE:AUD) Advent (Nasdaq:ADVS), IBM (NYSE:IBM), USinternetworking, and Ralph Kimball Associates. Sagent is headquartered in Mountain View, California, and can be reached at www.sagent.com.