DealTime.com Selects Margeotes Fertitta + Partners as Advertising Agency of Record; Branding Campaign to Raise Awareness for DealTime.com's Web-Wide Shopping Service

Business Wire, August 9, 1999

STAMFORD, Conn.--(BUSINESS WIRE)--Aug. 9, 1999--

DealTime.com (www.dealtime.com) today announced it has selected Margeotes Fertitta + Partners, Inc. as its advertising agency of record, charged to develop the company's first-ever offline advertising campaign scheduled to debut this fall. Billings total $15 million on an annualized basis.

DealTime.com selected Margeotes Fertitta + Partners, Inc. because of the agency's strong team and brand-defining work for Internet industry leaders such as About.com, InfoSeek, MediaOne and Sothebys.com. DealTime.com began its search six weeks ago by contacting 24 agencies before deciding on Margeotes.

"Margeotes brings a solid team to the table with strong creative and media, along with valuable experience in launching Internet brands," said Deborah Sack, director of marketing communications at DealTime.com. "The agency also has the unique ability to move in Internet time while maintaining a high regard for fundamental advertising principles."

Launched on June 28, 1999, DealTime.com offers a free and independent Web-wide shopping service that enables consumers to take full advantage of the time-sensitive and price competitive nature of e-commerce. DealTime.com searches the entire Web, including online auctions and classifieds, for the products consumers want at the prices they are willing to pay. Consumers also have the unique option to track consumer deals over time alerting them to new ones that match their product selections. Thanks to the service's numerous notification methods, which include email, pager, cell phone and the patent-pending Desktop Notifier, consumers no longer have to comb the Web continuously for their best deals DealTime.com does it for them.

About DealTime.com

With headquarters in Stamford, Connecticut and R&D in Israel, DealTime.com is a privately held, venture-backed company. Founded in December 1997, the company obtained its first substantial financing from Israel Seed Partners of Jerusalem and additional funding from Odeon Capital Partners of New York and Nomura International plc.