Sega Dreamcast Video Game Tour to Mobilize Millions of Consumers With Demos, Game Competition; Sega Partners with IGN.com to Introduce Sega Dreamcast to the Masses

Business Wire, August 9, 1999

To date, 200,000 U.S. consumers have pre-ordered the Sega Dreamcast video game console.

Sega Dreamcast is the most advanced video game system ever developed, with a central processing unit four times faster than the Intel Pentium II in processing 3D graphics - the cornerstone of advanced video games. Microsoft, NEC, Hitachi and Yamaha have developed technology that is optimized specifically for high-performance, high-speed 3D gaming on the new console. Sega Dreamcast is the first console to offer Internet access and network gaming capabilities via a 56K modem and an Internet Service Provider (ISP) agreement with AT&T WorldNet(R) Service. The new Sega console is also the first to offer compatibility between a home console and arcade machines and a host of new gaming experiences with the handheld, portable Visual Memory Unit (VMU). Sega Dreamcast will retail for $199.99 in the United States.

Sega of America is the arm of Tokyo, Japan-based Sega Enterprises, Ltd. responsible for the development, marketing and distribution of Sega video game systems and video games in the Americas. Sega Enterprises, Ltd. is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at http://www.sega.com.

IGN.com (www.ign.com) is the number one games and entertainment destination on the Internet, offering up-to-date news, previews, reviews, features, game codes, screenshots, movies and games-related information. With eight in-house Web sites and more than 50 affiliated sites, IGN.com brings humor, irreverence, and respected reporting to its millions of visitors every month. Earlier this year, the site was honored with the "People's Voice Award" at the annual Webby Awards and recently IGN.com was nominated for "Best Entertainment Site" by Wired Magazine. IGN.com is based in San Francisco and is a property of Affiliation Networks, Inc. (www.affiliation.com). -0-

                 "Sega Dreamcast Mobile Assault Tour"
                            Dates & Cities
                        August - September 1999

CITIES                 DATES
--------------------------------------------
Los Angeles            August 23-September 5
San Francisco          August 28
                       September 7-19
New York               September 6-19
Sacramento, Calif.     September 14-18
Boston                 September 21-26
Portland, Ore.         September 22-26

EDITOR NOTE: Images of the Mobile Assault Tour trucks can be found at ftp://ftp.accesspr.com/public/sega