Track Data Announced Its myTrack Service Now Provides Fully Automated Short Selling

Business Wire, Dec 16, 1999

NEW YORK--(BUSINESS WIRE)--Dec. 15, 1999--

Track Data Corporation (Nasdaq NMS: TRAC) announced today that it is now providing a daily automated list of stocks available for short selling. The new feature opens the system to online short selling without broker assistance.

Barry Hertz, Chairman and CEO, said, "We are very excited about the introduction of the automated short list. This has been a very frequent request by many of our members. It is a further enhancement that creates great value in our trading system. This feature has come about as a result of the cooperation and innovation of our clearing firm, Herzog, Heine, Geduld, Inc."

Track Data offers the first week of trading commission-free and recently announced that the last week of trading in December will also be free to celebrate the millennium. To open a trading account, go to http://www.mytrack.com and click on the "Open a Trading Account" button.

myTrack is a fully integrated Internet-based online trading and market data system. myTrack has offered its software-based online trading system since its official launch in June and is currently executing more than 4,000 trades per day. Trading is offered at prices starting at $12.95 per trade. myTrack is delivered over the Internet powered by application-based software and a constant server connection similar to systems used by professionals, as compared to most of its competitors that provide their service over HTML website-based static pages. myTrack delivers free streaming delayed quotes and unlimited free real-time extended quotes, as well as breaking company news, a trade by trade log, charting for technical analysis and a proprietary library of inttors through dedicated telecommunication lines ted by the limitations of an HTML website-based static system offered by virtually all of its well-known competitors such as E

rade
(Nasdaq: EGRP), Schwab (NYSE: SCH) and Ameritrade (Nasdaq: AMTD).
myTrack delivers a continuous dynamic stream of live market data and
investors' online trading activity. The system is always connected and
is an order of magnitude faster than competing website-based systems.
Download myTrack software or open a trading account at
http://www.mytrack.com or call 1-800-myTrack. For information about
myTrack's SDK, go to http://www.mytrack.com/sdk. Additional
information may be obtained by contacting Laurel Louison, Investor
Relations, at 718-522-7373 or by e-mail: laurel_louison@tdc.com.