Newstream.com Names Online Media Relations Manager; Expands Online Media and Multimedia Production Team

Business Wire, Dec 16, 1999

NEW YORK--(BUSINESS WIRE)--Dec. 15, 1999--

Karena Piedmont, co-founder, former publisher, and managing editor of Every Woman Magazine has been named Online Media Relations Manager of Newstream.com, the premier Internet portal for the delivery of multimedia content to online news sites, it was announced today.

Newstream.com, a joint venture of Business Wire and Medialink Worldwide Incorporated (Nasdaq: MDLK), distributes news releases, streaming audio and video, live webcasts, photographs, corporate graphics and logos, financial information, and other content required by thousands of online news sites.

Piedmont will develop strategy for media relations and client and customer service efforts, and manage Newstream.com's monitoring database. She will report to Lidj Lewis, Vice President of Media Relations, Newstream.com.

"Karena's experience with e-zines and all associated marketing, public relations, advertising and customer service is a significant addition to our professional staff," said Lewis. "Her understanding of the online media community, combined with her impeccable publishing skills, gives us a manager of exceptional business acumen. Karena and our other new staff members represent our continuing effort to build an unprecedented multimedia news portal that serves journalists and communicators alike."

At the same time, Brenda Santory joins as Online Media Relations Specialist. She possesses solid research and client service skills, which she used as a management consultant for New York University and as vice president of public relations for Students for Responsible Business at NYU's Stern Business School. She has an MA degree in Public Administration from NYU. She, too, will report to Lewis.

Newstream.com also appointed Domingo Nuno as Multimedia Producer and Dawn Xavier as Associate Producer. Nuno spent five years as a photo editor at global information leader Business Wire. A talented artist, designer and editor, he holds an MFA degree from San Francisco State University. Xavier joins Newstream.com from Reuters America, where she specialized in economic and business articles. Nuno and Xavier will report to Newstream.com's Managing Editor Les Blatt.

About Medialink

Medialink is the world leader in providing communications solutions to corporations through television, radio and the Internet. It provides traditional broadcast production and distribution services for its clients to thousands of television and radio stations and Internet news sites, as well as streaming media services to desktops worldwide.

In addition to broadcast media services, the company provides press release and still photography services, as well as tracking and analysis of print and broadcast news coverage to help its clients understand how they are perceived in the media, including the Internet, and to gauge the effectiveness of their public relations efforts.

Medialink, founded in 1986, is based in New York and maintains offices in Los Angeles, Washington, DC, Chicago, Dallas, Atlanta, San Francisco, Norwalk, CT, and Portsmouth, NH; its international division based in London; and a network of affiliates in more than 18 countries in Europe, Asia, the Pacific Rim and Latin America. Offices can be contacted via the Internet at www.medialink.com.

About Business Wire

Founded in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations executive, Business Wire, the global leader in news distribution, is the leading source of news on major U.S. corporations, including Fortune 1000 and Nasdaq companies.

The company electronically disseminates full-text news releases for public and investor relations professionals simultaneously to the news media, the Internet, online services and databases, and the investment community worldwide.

Business Wire is on the cutting edge of communications technology and www.businesswire.com, recognized as the premier newswire Internet site, is a pioneer in shaping the future of the interactive use of the Internet. The company introduced the Smart News Release in November 1997, which revolutionized the communications process by embedding myriad options within the conventional news release.

The company has 26 offices throughout the United States, an office in Brussels and reciprocal offices throughout the world.

With the exception of the historical information contained in the release, the matters described herein contain forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve various risks that may cause actual results to differ materially. These risks include, but are not limited to, the ability of the Company to grow internally or by acquisition, and to integrate acquired businesses, changing industry and competitive conditions, significant fluctuations in exchange rates, and other risks outside the control of the Company referred to in the Company's registration statement and periodic reports filed with the Securities and Exchange Commission.