infoUSA Launches dataDiscUSA.com for Consumer Market; First Web Site to Offer Consumers Online Product Demos, Downloads and Sales

Business Wire, Dec 22, 1999

Business Editors, High-Tech Writers

OMAHA, Neb.--(BUSINESS WIRE)--Dec. 22, 1999

infoUSA (NASDAQ: IUSA), www.infoUSA.com, the leading provider of proprietary business and consumer databases, data marketing services and Internet marketing solutions today launched dataDiscUSA.com, (http://www.datadiscusa.com), a new e-commerce site designed exclusively for the estimated $1.2 billion Consumer Market. The site empowers consumers with the ability to instantly demo, download and purchase an extensive selection of infoUSA's database products. This innovative functionality allows consumers to browse through a variety of product options before making a final purchase decision. In addition to the demo feature, infoUSA will provide free program upgrades for all Consumer Product purchasers and registered users. dataDiscUSA.com is one of several new sites infoUSA plans to introduce that are dedicated to serving targeted vertical markets.

"Until now infoUSA customers could walk-in or call-in for our CD-ROM or DVD products; now they can click-in," said Rakesh Gupta, Senior Vice President, E-Commerce Division of infoUSA. "The real value proposition for consumers is the ability to save time and money by first trying each product in order to purchase those that best meet their needs. We expect this to result in greater customer satisfaction, enhanced brand loyalty and higher recurring revenues for infoUSA. All Consumer Products will contain reciprocal links to the infoUSA small business portal, www.infousa.com, generating additional traffic for both sites."

Bruce Lowry, Senior Vice-President, Consumer Products Division of infoUSA, commented, "We now provide consumers with the same level of service and product satisfaction formerly available only to businesses. This will benefit these users by allowing them to gain maximum value from infoUSA products."

infoUSA, (www.infousa.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and Internet marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 200 million consumers and over 12 million businesses. The infoUSA databases power the directory services of the top traffic-generating Internet sites including Yahoo! (Nasdaq: YHOO) and Microsoft (Nasdaq: MSFT). The company has partnership agreements with several Internet companies, including Mapquest.com (Nasdaq: MQST), DoubleClick (Nasdaq: DCLK), Network Solutions (Nasdaq: NSOL), USWeb/CKS (Nasdaq: USWB), Dell (Nasdaq: DELL) and MyWay.com (a Majority owned operating company of CMGI, Inc.) Nearly two million customers use the products and services for direct marketing, telemarketing, marketing planning, lead generation, sales planning, customer analysis and credit reference.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission, especially in the company's Annual Report on Form 10-K for the year ended December 31, 1998.