Larry English and Trillium Software Provide Common Vision for Enabling Business Intelligence; Two Leaders Provide Customer Data Management Resources Via the Web

Business Wire, Dec 22, 1999

Business/Technology Editors

BILLERICA, Mass.--(BUSINESS WIRE)--Dec. 22, 1999

Trillium Software(TM), a Harte-Hanks division, today announced an initiative with INFORMATION IMPACT INTERNATIONAL, Inc., to provide educational resources for leveraging business intelligence (BI). From the Trillium Web site, Larry English, president and principal of INFORMATION IMPACT and Trillium Software will share their common vision for gaining BI with the Trillium Software System(R). The new Web page will provide organizations with insights from Mr. English's new book entitled "Improving Data Warehouse and Business Information Quality" along with real world examples from customers who've successfully implemented Trillium in operational environments, such as the Internet and CRM applications.

The new Web page, called "Larry English Says" bridges the gap between the industry leading expert on information quality and the leading provider of customer management software. INFORMATION IMPACT, located in Brentwood, TN., specializes in consulting and education in information management and information quality improvement. Enabling technologies such as Trillium provide organizations with the ability to leverage business intelligence and make strategic decisions. According to English, "In 2000, the data quality issues associated with customer information from the Internet will only increase the enormous challenges faced by companies who seek to leverage their data. The leaders in the information quality product arena will be those companies whose technologies allow their customers to be 100% successful in all facets of information quality management, from cleansing to data defect prevention."

According to Len Dubois, director of marketing for Trillium Software, "Our goal with Larry English is to provide customers with the opportunity to solve 'real problems' and to see success demonstrated through our customers' real life experiences. Tomorrow's leaders will be those companies that can overcome these problems and harness the power of their customer information from e-business initiatives, CRM applications and ERP suites. Larry English's contribution to this site is a clear demonstration of Trillium's role in these important business strategies."

English also supports a Trillium white paper called, "A Practical Guide to Achieving Enterprise Data Quality," which discusses the role of information in creating competitive advantages and how data quality is a necessary component of information solutions. The white paper focuses on enterprise data quality management and the need to focus on data accuracy.

"A Practical Guide to Achieving Enterprise Data Quality" can be obtained at the Trillium Web site, http://www.trilliumsoft.com or at INFORMATION IMPACT'S Web site, http://www.infoimpact.com. English's book titled, "Improving Data Warehouse and Business Information Quality" can also be previewed on INFORMATION IMPACT'S site.

Trillium Software, Billerica, MA, is a Harte-Hanks division. For more information regarding the Trillium Software System, please call 978-436-8900 or visit our Web site at http://www.trilliumsoft.com.

Harte-Hanks, Inc., (NYSE:HHS) San Antonio, TX, is a worldwide direct and interactive marketing company with operations including response management, marketing database and marketing services.