Engage Completes Acquisition of AdKnowledge

Business Wire, Dec 22, 1999

Business & High-Tech Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Dec. 22, 1999

AdKnowledge to offer profile based targeting to

online marketers and agencies

Engage Technologies, Inc. (Nasdaq: ENGA), a leading provider of profile driven Internet marketing solutions and a majority-owned operating company of CMGI, Inc., today announced it has completed its acquisition of AdKnowledge Inc., a leading provider of complete Web marketing management services focused entirely on the needs of online marketers and agencies.

Paul Schaut, Engage's President and CEO commented, "We believe that the combination of Engage's profiling solutions with AdKnowledge's technology and services will help improve the overall results of online marketing campaigns for AdKnowledge customers like SportsLine, eBay, eToys and agencies like Organic and i-Traffic. We are excited about the opportunity to add value to these relationships by incorporating profile based ad targeting into AdKnowledge's extensive services.

Additionally, the combination of Engage, AdKnowledge and Engage's I/PRO products and services will uniquely position Engage as a leading provider of comprehensive data analysis to marketers and agencies. Engage's profiling and data mining capabilities help marketers profile, segment and better understand their customers' interests and behaviors.

The transaction is valued at approximately $193 million and accounted for as a purchase. AdKnowledge will operate as a subsidiary of Engage.

About AdKnowledge:

AdKnowledge is a leading provider of complete Web marketing management services focused entirely on the needs of advertising buyers. AdKnowledge combines analytic services and data mining with outbound campaign management to provide sophisticated marketers and agencies with insights into what drives brand awareness and purchase behavior across all Web sites and networks. The company's headquarters are in Palo Alto, California, with offices in New York. For more information about AdKnowledge, contact via phone at 650-842- 6500 or on the Internet at www.adknowledge.com.

About Engage:

Engage Technologies, Inc., (Nasdaq: ENGA) a majority-owned operating company of CMGI, Inc., (Nasdaq: CMGI), is a leading provider of profile driven Internet marketing solutions. Engage offers a range of software products, data, and services that enable Web publishers, advertisers and merchants to target and deliver advertisements, commerce and e-commerce offerings to their audiences and to measure their effectiveness.

Engage's core product and services include: Engage AudienceNet, the first Web-wide profile driven advertising and marketing network, Engage Knowledge, a global database that currently contains more than 42 million anonymous consumer profiles, and Engage AdManager, an online advertising management system that automates the scheduling, targeting and delivery of ads on Web sites and the reporting of campaign results. Engage offers Web traffic verification, measurement and analysis, and research through its wholly-owned subsidiary, I/PRO. Additionally, Engage is partnering with various resellers and system integrators who will integrate Engage's local profile software, ProfileServer and DecisionSupportServer, to E-Commerce merchants across the U.S. For more information about Engage, please visit www.engage.com.

About CMGI:

With more than 50 companies, CMGI, Inc. (Nasdaq: CMGI) represents the largest, most diverse network of Internet companies in the world. This network includes both CMGI operating companies and a growing number of synergistic investments through its venture capital affiliate, @Ventures. CMGI leverages the technologies, content, and market reach of its extended family of companies to foster rapid growth and industry leadership across its network, and the larger Internet Economy. Compaq, Intel, Microsoft and Sumitomo hold minority positions in CMGI.

CMGI's majority-owned operating companies include Engage Technologies (Nasdaq: ENGA), NaviSite (Nasdaq: NAVI), 1ClickBrands, 1stUp.com, Activate.net, Activerse, Adsmart, AltaVista, CMGI Solutions, iCAST, Magnitude Network, MyWay.com, NaviNet, SalesLink, Tribal Voice and ZineZone. The company's @Ventures affiliates have ownership interests in Lycos, Inc. (Nasdaq: LCOS), Critical Path (Nasdaq: CPTH), Silknet (Nasdaq: SILK), Chemdex (Nasdaq: CMDX), MotherNature.com (Nasdaq: MTHR), Asimba.com, AuctionWatch.com, Aureate Media, blaxxun, BizBuyer.com, Boatscape.com, buyersedge.com, CarParts.com, CraftShop.com, eCircles.com, eGroups.com, EXP.com, FindLaw, Furniture.com, HotLinks, NPHO/HomePriceCheck.com, Intelligent/Digital, KOZ.com, Mondera.com, MyFamily.com, NextMonet.com, NextPlanetOver.com, Oncology.com, OneCore.com, PlanetOutdoors.com, Productopia, Raging Bull, SnapFish.com, Speech Machines, ThingWorld.com, Vicinity, Virtual Ink, Visto, Vstore and WebCT.

CMGI Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978- 684-3814. Additional information is available on the company's Web site at http://www.cmgi.com.