Birthday Express.com Names VP of New Business Development Executive Post Adds Marketing Muscle to Party Supply Company

Business Wire, Dec 3, 1999

SEATTLE--(BUSINESS WIRE)--Dec. 3, 1999--

Birthday Express.com, the Internet's leading provider of party and event planning products and services, announced today it has hired former Humongous Entertainment(R) marketing executive Vicki Brummond as vice president of new business development.

With more than 12 years management experience in the interactive software, entertainment, marketing and advertising industries, Brummond will develop and spearhead online partnerships and alliances for Birthday Express.com.

Brummond's astute understanding of partnership collaboration and product licensing draws on her experiences with Humongous Entertainment, where she developed strategic alliances with Blue's Clues(TM) licensees and other Nickelodeon partners and affiliates. While at Humongous Entertainment, Brummond launched the Blue's Clues CD-ROM product line, the initial two titles soaring to the No. 1 and No. 4 selling educational children's CD-ROMs of 1998 based on four months of sales. Prior to that Brummond was senior promotions manager for Philips Media Software's Home & Family Entertainment Division, where she directed public relations for the launch of more than 15 children's and reference CD-ROMs. Brummond holds a master's in Management from the J.L. Kellogg Graduate School at Northwestern University and a bachelor's in Marketing from the University of Wisconsin-Whitewater.

Birthday Express.com and sister company Celebrate Express.com, the Internet's leading providers of party supplies and services for young families, allow people to celebrate special events easily and affordably by offering fun, creative, professional party packages with more than 120 themes. Founded 1994 in Kirkland, Wash., the companies combined will ship products this year for more than 375,000 parties attended by more than 3.25 million guests. For more information, visit www.BirthdayExpress.com or www.CelebrateExpress.com.