piiq.com Revolutionizes Online Shopping With New Internet Language

Business Wire, Dec 3, 1999

NEW YORK--(BUSINESS WIRE)--Dec. 3, 1999--

- `p' and `q' are the Only Letters Users

Need to Know This Holiday Season -

"Dot com" this and "dot com" that.

Who can keep up? With the mass of online shopping services and e-retailer Web sites crowding the World Wide Web these days, consumers are getting lost in a sea of URLs. But now, with piiq.com and its revolutionary online shopping technique called `p' and `q' bookending, online shopping has never been easier. Online shoppers who mind their p's and q's this holiday season can forget the hassles of learning different Web site addresses to find the best shopping sites online.

How Does `p' and `q' Bookending Work?

`p' and `q' bookending is a unique Internet language that allows online shoppers to purchase what they are looking for, quickly and efficiently. Suppose you're looking for a particular shopping category, such as toys, books, flowers, etc. By bookending it with a `p' and a `q.com,' (ptoysq.com, pbooksq.com, etc.), you will be directed to a list of the top retailers and e-tailers prescreened by piiq.com in terms of security, customer service, shipping and inventory. For example, typing in pclothesq.com will direct users to a listing of the most popular online clothing sites. With more than 1,300 `p' and `q' doorways (Web site addresses), including everything from pautosq.com to ptravelq.com, finding the perfect gift will be easy and fun.

"With more and more retailers launching Web sites, many consumers are finding that online shopping is often confusing and time consuming," said Brian E. Donahue, vice president, executive producer, piiq.com. "The piiq.com Web site and the bookending technique cuts through the Internet clutter. The Internet user who is looking to shop doesn't have to remember a dot com that they saw on a billboard or a commercial; with `p' and `q' bookending, you skip the search engines and find what you're really shopping for. This new technique makes online shopping faster and more efficient for today's busy consumer."

piiq.com Features

piiq.com has established itself as a true shopping community for any range of user. Not only does it contain a wide selection of shopping sites, but it also provides various shopping-related features. Unlike other online communities, which attempt to encompass the entire Internet, piiq.com focuses specifically on online-shopping-related sites, content, education and technology.

To help educate first-time shoppers and keep seasoned shoppers informed, piiq.com hosts a feature called pnewsq.com, a source of shopping editorials, columns and headlines collected from various news Web sites. Subjects found within pnewsq.com may include anything from the Web's best beauty buys to the safety of online shopping.

Among the unique features piiq.com offers its customers are the opportunities to build their own online mall and enter fun online contests to win big prizes. To customize their own online mall, users can click on the pmymallq.com icon found on the piiq.com homepage. This allows them to build their own online mall with the stores they shop in most frequently.

The piiq.com homepage offers visitors the chance to win prizes by entering online contests. Prizes range from cars and vacations to electronics and online shopping sprees.

About piiq.com

piiq.com, the revolutionary shopping community, was officially launched in August 1999. Two of the largest national shopping mall developers have invested in piiq.com. To learn more about easy online shopping, as well as all of the features and benefits piiq.com offers, visit their Web site at www.piiq.com.