Register.com and K2 Design Team Up to Provide Strategic and Creative Services for Online Businesses

Business Wire, Dec 7, 1999

NEW YORK--(BUSINESS WIRE)--Dec. 7, 1999--

K2 Design, Inc. (NASDAQ: KTWO), the full service e-communications agency, today announced a strategic partnership with register.com, inc., one of the Internet's leading domain name registrars.

Under the new agreement, K2 will provide Web-related strategic development and media services for qualified register.com customers and K2 will provide register.com domain registration services on its site. The alliance is an exclusive channel partnership for both companies.

As part of the agreement, qualified register.com corporate users who want to use technology to build customer relationships and online businesses will be referred to K2. In addition, K2 will be identified on the site as register.com's creative services partner. K2 will, in turn, refer its Fortune 500 clients exclusively to register.com for all new domain registrations and corporate services.

"One of register.com's main goals is to provide its customers with a one-stop portal through which they can access everything they need to get their site up and running. Partnering with K2 Design is an important step in realizing this goal," said Richard Forman, president and CEO of register.com. "By offering only the highest quality add-on services on our site, we can help our customers make the right decisions while solidifying register.com's reputation as a name to be trusted when building an online presence."

"This partnership is a tremendous opportunity to showcase K2's range of professional services on a site known in the industry for providing comprehensive, Web-based solutions for a wide variety of qualSfied clients," according to Matthew de Ganon, executive chairman of K2 Design, Inc. "Not only will this partnership with register.com position K2 with diverse clientele, but it will give us access to them at a point when many are actively seeking the business, marketing and advertising expertise we offer."

Wellfleet Partners, a venture capital company and an investor in register.com, acted as strategic consultant on the agreement.

About register.com, Inc.:

Register.com, Inc. (www.register.com) provides domain name registration and other Internet services for individuals and businesses that wish to have a unique address and a branded identity on the Internet. Selected as one of the first five companies worldwide to receive official accreditation by the Internet Corporation for Assigned Names and Numbers (ICANN), register.com was the first registrar to start registering .com, .net and .org domain names in addition to Network Solutions, Inc. (Nasdaq: NSOL). The company's partners include Staples (Nasdaq: SPLS), Concentric (Nasdaq: CNCX), the Go Network (Nasdaq: SEEK), ZDNet (Nasdaq: ZD), Cybersource (Nasdaq: CYBS), Intuit (Nasdaq: INTU), USA.NET, Inc., First Data Corporation, Spree.com and MasterCard International. Register.com was ranked among the top 100 Web sites by PC Magazine in April and July 1999, and by POV in November 1999. It was also listed as one of Fortune Magazine's 25 Products to Watch in December 1999. The Company was founded in 1994 and is based in New York City.

About K2 Design, Inc.:

K2 Design, Inc., a New York City-based company, is a full-service e-communications agency. The firm is known for its strength in World Wide Web-based marketing and was the first interactive agency to be accepted into the American Association of Advertising Agencies (AAAA). The agency combines award-winning creative with pioneering marketing, media and technical expertise to deliver a measurable ROI on Web-based marketing programs. K2's proprietary techniques include W3 Organizational Modeling(TM) and Insight Marketing Surveys(TM), which provide business solutions for the emerging digital economy. K2 clients include Arthur Anderson, NCR, Puerto Rico Convention Bureau, Sony Online Entertainment and Standard & Poor's.

More information about K2 is available on the World Wide Web at www.k2design.com.

About Wellfleet Partners:

Wellfleet Partners (www.wellfleetpartners.com), a boutique venture capital and consulting firm, invests in and incubates emerging growth companies specializing in the Internet and personal technology arenas. Its recent investments include Synergy Brands (NASDAQ SYBR), liveprint.com, NetAttach, HallofSports.com, AB Watley Group (ABWG), DataRover Mobile Systems, Arvee Systems, Inc., HomeworkCentral.com, Livemind and aluminium.com.