Viant Selected by Media Metrix for Client Delivery System; New system to deliver comprehensive data covering complete digital media

Business Wire, Dec 7, 1999

BOSTON--(BUSINESS WIRE)--December 7, 1999--

Viant Corporation (Nasdaq: VIAN) today announced that Media Metrix, Inc. (Nasdaq: MMXI) has selected the Company to provide business strategy, creative design, and technology implementation for an online client data delivery system. Media Metrix, a leader in Internet and digital media measurement, plans to launch the new system in the first quarter of 2000. The new system is intended to help Media Metrix's customers make better business decisions by giving them online access, through a customizable, easy-to-use interface, to the company's extensive database of clickstream usage behavior and three-year trends.

In the recently completed first phase of the project, Viant worked with Media Metrix to refine the goals of the system, which include enabling clients to obtain qualitative and quantitative information on online media usage and providing clients with access to powerful analytical tools to manipulate data to suit their business needs. Media Metrix also intends to offer a variety of customer services through the site, such as the ability to perform trend analysis, build and save custom report definitions, and download reports into a format readily available for further analysis or to incorporate in a presentation.

"We chose Viant based on its track record and multi- disciplined team of strategists, creatives, and technologists," said Doug McFarland, Senior Vice President and General Manager, Sales at Media Metrix. "As a pioneer in digital media measurement, one of our priorities has always been to remain on the cutting edge of Internet technology and business models to better serve our clients and the marketplace. With Viant's help, we are refining our client delivery system with the ultimate goal of making our clients' jobs easier."

"Viant's mission is to work with innovators, like Media Metrix, that are pushing the limits of what's possible within their industries," said Bob Gett, CEO of Viant. "We look forward to working closely with Media Metrix to design and implement a robust site that will help it to maintain its pioneering role in the industry."

About Media Metrix, Inc.

Media Metrix, Inc., the leader and pioneer in Internet and Digital Media measurement, is the industry's source for the most innovative, reliable, and timely audience ratings and e-commerce measurement services. It provides over 500 clients, including advertising agencies, media companies, e-commerce marketers, leading financial services companies and technology companies with comprehensive coverage of all digital media (including more than 21,000 Web sites and online properties). Media Metrix utilizes its patented metering methodology to measure actual Internet and digital media audience usage behavior in real-time click by click, page by page, minute by minute. The company offers monthly, weekly, and daily data collection and reporting, and a sample of more than 50,000 people under measurement. It has active operations across multiple regions of the world including the United States, Europe (under its majority owned subsidiary MMXI Europe), and Australia. For more information about Media Metrix, please visit: www.mediametrix.com.

About Viant Corporation

Viant is a leading Internet professional services firm providing strategic consulting, creative design and technology services to companies seeking to

capitalize on the Internet. Viant is headquartered in Boston with offices in Chicago, Dallas, Houston, London, Los Angeles, New York and San Francisco.

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties. These risks and uncertainties are described in detail from time to time in Viant's filings with the Securities and Exchange Commission.

Viant is a trademark of Viant Corporation. All other company names and products are trademarks or registered trademarks of their respective companies.