Dallas Gold and Silver Exchange Announces Association With Amazon.com; DGSE Offers Book Selection In Association With Amazon.com

Business Wire, Feb 1, 1999

DALLAS--(BUSINESS WIRE)--Feb. 1, 1999-- Dallas Gold and Silver Exchange (Amex: DLS.EC) today announced that its had expanded its auction site (www.dgse.com) in association with Amazon.com (Nasdaq: AMZN). This feature will provide DGSE's thousands of registered bidders the opportunity to directly utilize the Amazon.com search engine to purchase books, videos, and other merchandise relating to diamonds, jewelry, precious metals, and numismatics. This new functionality is designed to provide DGSE's auction site participants an opportunity to be better-informed consumers. Additionally, Dallas Gold and Silver Exchange is the only auction site of its kind to offer this feature.

"Our association with Amazon.com is another important step in developing our strong Internet presence," said Billy Oyster, president of Dallas Gold and Silver Exchange. "DGSE has always been recognized as a leader in providing value added services to the jewelry buyer. Our goal is to become a leader in electronic commerce by providing state-of-the-art functionality and broad services to our customers."

Dallas Gold & Silver Exchange, Inc. is a wholesaler and retailer of jewelry, diamonds, fine watches and precious metals to domestic and international customers through its Superstore in Dallas, Texas and through its live real-time auction site on the Internet (www.dgse.com). Traffic to DGSE's auction site increased over 600% in 1998.

Dallas Gold and Silver Exchange, as a member of the Amazon.com Associates program, will recommend books at their site and then forward the visitor to Amazon.com for order completion. Amazon.com, (Nasdaq: AMZN) will then handle the customer service, shipping, and secure online ordering process.

About Dallas Gold and Silver Exchange

Dallas Gold and Silver Exchange is a publicly traded (Amex: DLS) company that integrates electronic commerce with retail sales of jewelry, diamonds, fine watches, and precious metals. DGSE owns and operates an auction and person-to-person trading community (with a live trading floor) for such products on the Internet at http://www.dgse.com.

Dallas Gold and Silver is headquartered in Dallas, Texas. To learn more about Dallas Gold and Silver Exchange, visit http://www.dgse.com.