Business Services Industry

NextCard Announces My Visa; The First True Internet Visa Allows Consumers to Tailor Their Credit Card Online With Upgrades, Rewards and Personalized Images

Business Wire, Feb 11, 1999

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 9, 1999--NextCard, Inc. today announced My Visa, an industry breakthrough in online credit card customization and personalization.

NextCard My Visa allows you to "build your Visa online" with customized upgrades, valuable rewards and your favorite photo.

"My Visa delivers a level of personalization that has been the promise of the Internet," said Jeremy Lent, founder and CEO of NextCard, Inc. "Our cardholders are especially excited by My Visa PictureCard because it's easy to design and makes a personal statement."

The NextCard My Visa debuted at Demo '99, the industry's premier showcase of emerging technologies and revolutionary new products. Chris Shipley, author and executive producer of Demo '99 said, "NextCard My Visa pioneers a unique and personalized approach to online financial services."

Build Your Credit Card Online

NextCard My Visa includes several innovative features including:

My Upgrades! Cardholders can select the upgrade that best meets their needs and lifestyles. Upgrades are based on each applicant's unique credit profile and can range from a low interest rate (2.9% introductory or 9.9% fixed) to a higher credit line.

My Rewards! Cardholders can choose to earn up to Double Rewards for every dollar they spend online or offline with a NextCard. Rewards can be redeemed based on the cardholder's personal interests at more than 50 merchants for free travel on any airline, books, music, movies, hotels, dining and more. Double Rewards make it easy to earn a free airline ticket in half the time -- with no annual fee.

My PictureCard! Cardholders can personalize their card on the Internet with a picture of their choice. They can either choose from over 1,700 NextCard Gallery photos online or upload a favorite digital image from their computer. Cardholders without a digital picture can visit any local Kodak PhotoNet processor to have their photo developed or uploaded onto the Internet. The high quality image, which covers more than 80% of the card, is one of the most popular and compelling features of My Visa.

NextCard Internet Visa

In 1997 NextCard, Inc. made history by launching The First True Internet Visa. More than 1 million people have applied for the NextCard, making it one of the leading Internet credit cards. In addition to My Visa, NextCard's core features include: -0-

--   Online credit approval in seconds;

--   Automated balance transfers for greater savings and with no
     transfer fees;

--   Introductory rates as low as 2.9% and ongoing rates as low as
     9.9%;

--   100% Safe Internet Shopping Guarantee;

--   Online account access and 24-hour customer service;

--   GoShopping! online shopping guide and agent.

-0-

NextCard is a privately held company based in San Francisco.

COPYRIGHT 1999 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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