Applix Names J. Scott Hines Vice President of Customer Service; Hines Leading Initiative to Provide Optimal Service to All Applix Enterprise Customers

Business Wire, Feb 22, 1999

WESTBORO, Mass.--(BUSINESS WIRE)--Feb. 22, 1999--Applix, Inc. (NASDAQ:APLX), a leading provider of real-time customer relationship management and analysis solutions, today announced the appointment of J. Scott Hines as vice president of customer service. Hines brings to Applix more than 15 years experience in operational and customer service management for high technology companies. In his new position, Hines is responsible for leading overall customer service, with particular emphasis on managing consulting organizations supporting Applix Enterprise users.

"We are delighted to bring Hines on board to further develop the customer service and support initiatives at Applix," said Jay Waldron, President and Chief Operating Officer. "Companies realize that strong global customer relationship management is becoming critical to their success, and Applix is meeting their needs by providing the products and support necessary to develop and launch worldwide customer initiatives. Hines' expertise in customer management and service will provide the insight and experience necessary for Applix to establish and continue to maintain strong relationships with over 600 Enterprise users around the world."

Hines joins Applix following his position as vice president of operations and services at Sales Technologies, which provides enterprise wide information systems and marketing data to organizations focused on centralizing access to sales, marketing and customer information. Hines' responsibilities included managing customer service, consulting, project implementation and directing the customer call center for North American operations.

Prior to Sales Technologies, Hines was Director of Technology at InterSystems, a company that develops, markets and supports information systems. At InterSystems, Hines was responsible for product development, integration and acquisition. He also has held executive product marketing and product development positions at Computer Corporation of America and Persoft, Inc.

Hines holds a bachelor's of art degree in Economics and a Masters in Business Administration from Babson College, and has guest lectured at Babson College and Boston University Graduate MIS programs on the design and implementation of strategic executive management systems.

About Applix. Inc.

Applix, Inc. is a global leader in helping companies secure, retain, and grow business from their highest-value customers and prospects. Its Applix Enterprise family of real-time customer relationship management (CRM) solutions combine out-of-the-box CRM capabilities, a flexible Web architecture, and all-media communications capabilities that capture and deliver mission-critical customer data at one of the lowest cost of system ownership levels in the industry. As the 1998 recipient of the Editor's Choice Award from Call Center Solutions Magazine, Applix Enterprise was cited for providing extensive functionality and unparalleled performance in its ability to gather up-to-the-minute sales, marketing, service, and product management data that can be instantly translated and modeled for actionable business use. More information about Applix can be found at www.applix.com.

All trademarks, registered trademarks, and service marks are property of their respective owners.