Business Services Industry

Insight.com Featured in New Microsoft Online Store; E-Commerce Site Builds On Success Fulfilling Electronic Orders At Lower Prices

Business Wire, Feb 25, 1999

TEMPE, Ariz.--(BUSINESS WIRE)--Feb. 25, 1999--Computer direct marketer Insight, a subsidiary of Insight Enterprises Inc. (Nasdaq/NMS:NSIT) Thursday announced that it will expand its participation in Microsoft Corporation's new online store, officially announced yesterday.

The new store, currently open for business, provides customers with a centralized online location to obtain Microsoft(R) software and hardware products and Microsoft Press(R) titles through participating resellers such as Insight. Insight is one of only four resellers working with Microsoft on the site, located at http://shop.microsoft.com.

During the pilot phase of Microsoft's site (code-named NITRO), Insight processed and fulfilled orders through its e-commerce site, Insight.com. With the official launch of the Microsoft site, Insight.com will dramatically expand the number of products it will sell through the Microsoft site.

Customers who obtain Microsoft products from Insight.com benefit from lower prices, real-time pricing and availability information and "one-stop" shopping for more than 80,001 computer products.

"We've seen that the pull of Microsoft's brand combined with their growing Web traffic make this an ideal opportunity to introduce new electronic customers to Insight.com," said Brian Burch, Insight's senior vice president of marketing.

"Through our relationship with shop.microsoft.com, we've been able to offer Insight's aggressively low prices -- plus Insight's additional selection of more than 80,001 products -- to customers who purchase the Microsoft products they select while shopping there."

"Shop.microsoft.com provides a unique opportunity for the channel by enabling participating resellers such as Insight to build buying relationships with the more than 2 million customers that visit microsoft.com every day," said Ken Schneider, director of electronic marketing at Microsoft.

"We are very pleased to be working with Insight in order to leverage this opportunity and better serve our customers."

About Insight

Insight is a leading direct marketer of computers, hardware and software, offering a broad line of more than 80,000 brand name products primarily to businesses in the United States, Canada, the United Kingdom and Germany.

Products are sold by a staff of customer dedicated account executives through outbound telesales and via the Internet. Its Web site, www.insight.com is the title sponsor of the Insight.com Bowl, the first post-season, intercollegiate football game sponsored by an electronic commerce site.

Insight's net sales for the year ended Dec. 31, 1998 were more than $1 billion. For product sales or company information, call 800/INSIGHT or visit www.insight.com.

COPYRIGHT 1999 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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