Synergy Brands Signs Exclusive Agreement With theglobe.com; BeautyBuys.com Becomes a Premier Partner

Business Wire, Feb 3, 1999

SYOSSET, N.Y.--(BUSINESS WIRE)--Feb. 3, 1999--Synergy Brands, Inc. (Nasdaq:SYBR) announced today that the company has signed an exclusive agreement with theglobe.com, Inc. (Nasdaq:TGLO) to include BeautyBuys.com, Synergy's online health and beauty store, within theglobe.com's marketplace. The BeautyBuys.com online store is expected to launch by mid-February.

Under terms of the agreement, BeautyBuys.com will be the only website selling high-end salon products with placement in theglobe.com's Marketplace. BeautyBuys.com will have top placement in the "Health and Beauty" section and a permanent placement in the "spotlite" of theglobe.com's Marketplace.

theglobe.com will also provide BeautyBuys.com with a permanent link in the "Money Makers" section of theglobe.com's Homepage Builder, listing BeautyBuys.com as an Affiliate Program Partner. Other Affiliate Program Partners of theglobe.com include Cyberian Outpost, Inc. (Nasdaq:COOL) and Beyond.com Corp. (Nasdaq:BYND).

In addition, theglobe.com will provide banner advertisements and permanent text links for BeautyBuys.com within the Romance, Life and Entertainment themed areas.

No further terms of the agreement were disclosed.

The BeautyBuys.com online store will offer a large selection of nationally branded health and beauty care products, including professional salon hair care products, designer fragrances and cosmetics, and Proctor & Gamble health and beauty care items.

theglobe.com is one of the world's leading online communities with over two million members and over 7.5 million users in the United States and abroad. theglobe.com is setting the standard for online communities by providing members with a wealth of services and content. The intuitive site is designed to foster a user's creative and interactive experience. Content providers for 10 themes of interest (Art, Business, Entertainment, Life, Metro, News, Romance, Sports, Technology and Travel) include Reuters, E! Online, Thomson Investors Network, SonicNet, UPI and Cnet.

Member content is promoted in every area of the site, integrated around the abundance of data and news available at theglobe.com. By satisfying its users' personal and practical needs, theglobe.com seeks to become their online home. The company's primary revenue source is the sale of advertising, with additional revenues generated through e-commerce arrangements and the sale of membership subscriptions for enhanced services.

Synergy Brands is initiating the launch of two web sites, BeautyBuys.com and Netcigar.com, during the first quarter of 1999 as part of the company's aggressive plan to dramatically expand its sales base through Internet retailing. The company also markets national brand consumer products to major U.S. retailers and wholesalers, in addition to developing proprietary brands of consumer goods which are sold through the same channels.

All products and brand names mentioned herein are trademarks of their respective owners.

This news release includes forward-looking statements, which are based on assumptions concerning production and sales, operating expenses and other costs that the management of Synergy Brands and its subsidiaries believe are reasonable, based on currently available information. However, management's assumptions and the company's future performance are both subject to a wide range of business risks and there is no assurance these goals can or will be met.