The Publishing Company of North America, Inc. - PCNA - Announces Plans to Hire for New Internet Legal Portal

Business Wire, Jan 25, 1999

LAKE HELEN, Fla.--(BUSINESS WIRE)--Jan. 25, 1999---

PCNA Seeks Additional Marketing Executives

From Other Internet Portals

The Publishing Company of North America, Inc. (Nasdaq:PCNA), the nation's leading publisher of official bar association membership directories, announced today that it is seeking to hire additional marketing executives dedicated to the expansion of PCNA's new Internet portal, designed to serve the nation's legal community.

The Company is seeking individuals with proven experience at other Internet companies such as America Online (NYSE:AOL), Yahoo (Nasdaq:YHOO), Lycos (Nasdaq:LCOS), Excite (Nasdaq:XCIT), Amazon.com (Nasdaq:AMZN), CDnow (Nasdaq:CDNW), ONSALE, Inc. (Nasdaq:ONSL), Netscape Communications Corporation (Nasdaq:NSCP) or Infoseek Corporation (Nasdaq:SEEK).

The Company intends to use various Internet employment sites in its recruiting efforts. Resumes of qualified applicants may also be sent to the Company via mail, facsimile and email (employment@pcna.com).

As released last week, PCNA's new site is being designed to achieve segment dominance by targeting members of the legal profession. Planned features include a variety of law related material including content, law related links, free email as well as "free" home pages to attorneys nationwide. PCNA also is planning to feature an on-line shopping mall that will be specifically tailored to meet the needs of the legal profession. A search engine is also planned to help locate specifically law related topics. PCNA plans to begin realizing revenues from its new site in the form of law related advertising, targeting its existing base of many thousands of clients, as well as other revenue sharing ventures.

The Publishing Company of North America, Inc. is an integrated full service provider of specialty publishing for bar associations, medical associations and other organizations, focusing principally on directories and related products and services.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to achieving segment dominance, to planned features of the Internet site, and to realizing revenues from the new site are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur. Important factors that may cause actual results to differ materially from the forward-looking statements include the following: (1) the Company's and Photobooks' ability to successfully achieve the technical requirements of the site as intended; (2) the Company's ability to successfully negotiate and contract with other Internet site providers for the availability of their goods and/or services at or through the Company's site; (3) the Company's ability to successfully gain recognition and usage of its site by the legal community; and (4) the Company's ability to successfully sell advertising on the new site.