Dallas Gold and Silver Exchange Retains Digital Endeavors; Internet Commerce Pioneer Selects DEI for Public Relations Services

Business Wire, Jan 25, 1999

PORTLAND, Maine--(BUSINESS WIRE)--Jan. 25, 1999--Digital Endeavors today announced that they had been retained by Dallas Gold and Silver Exchange to serve as their PR Agency of record. Digital Endeavors will handle strategy and implementation of communications to increase the visibility of Dallas Gold and Silver Exchange's Internet-based products and services.

"Dallas Gold and Silver Exchange is poised to become an indisputable leader in their field, and we are honored to be working with them," said Anthony Citrano, president of Digital Endeavors. "Their unparalleled understanding of their industry, and their appreciation for the unlimited potential of the internet, makes their future very bright. We look forward to assisting them in communicating the excellence of their company."

Dallas Gold & Silver Exchange, Inc. is a wholesaler and retailer of jewelry, diamonds, fine watches and precious metals to domestic and international customers through its Superstore in Dallas, Texas and through its live real-time auction site on the Internet (www.dgse.com).

"Retaining Digital Endeavors is an essential part of our efforts to integrate technology into our business process and extend our capabilities into the Internet space", said William Oyster, President of Dallas Gold and Silver, "we are excited to have DEI as part of our team."

About Dallas Gold and Silver Exchange

Dallas Gold and Silver Exchange is a publicly traded (Amex:DLS) company that integrates electronic commerce with retail sales of jewelry, diamonds, fine watches, and precious metals. DGSE owns and operates an auction and person-to-person trading community (with a live trading floor) for such products on the Internet at http://www.dgse.com.

Dallas Gold and Silver is headquartered in Dallas, Texas. To learn more about Dallas Gold and Silver Exchange, visit http://www.dgse.com.

About Digital Endeavors, Inc.

Digital Endeavors, Inc. is a privately held public relations firm specializing in high technology companies, specifically those involved in interactive media and internet technologies. The firm was founded in 1997 by web publishing pioneer Anthony Citrano, formerly of Alexander Communications, the Maine Governor's Office, and 3D Millennium. Digital Endeavors' current clients include Camden Technology Conference, Dallas Gold and Silver, Reality Times, and Virtual Relocation.com. For more information on Digital Endeavors, visit http://www.greatpr.com. Digital Endeavors, Inc. is headquartered in Portland, Maine.