Business Services Industry
DataWave Expands its Services at Hartsfield Atlanta International Airport
Business Wire, July 13, 1999
VANCOUVER, BRITISH COLUMBIA--(BUSINESS WIRE)--July 12, 1999--
DataWave (VSE:DTV.)(OTC BB:DWVSF) DataWave announced today that it is in the process of installing an additional 16 proprietary DataWave Telecard Merchandisers (DTMs) at prime locations throughout Hartsfield Atlanta International Airport.
Business Traveler Services, Inc. (BTS), a developer of business services in airports nationwide who hold the rights to vend prepaid calling cards at Hartsfield Atlanta International Airport, subcontracted DataWave to install one of its DTMs in Concourse A on a test basis. This machine has been averaging sales of $20,000 per month in prepaid calling cards. The current expansion program, estimated to generate revenue in excess of $1.5 million per annum, is based on this success.
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"The DataWave machines offer a number of features which make them attractive to both international business travelers and tourists who are already familiar with prepaid calling cards. These features include credit card acceptance, point-of-sale activation for variable denominations and multi-lingual instructions. The cutting-edge technology which they use makes them virtually maintenance-free and has proven to increase our revenue which is obviously very important to BTS," said Anita Leopold, Executive Vice President, BTS.
"DataWave Telecard Merchandisers can also be found in a number of other international airports, such as JFK & La Guardia in New York, Newark, Denver, Burbank, Tulsa and Corpus Christi", added Bill Turner, Vice President of Business Development for DataWave. "Our Company continues to make its primary target the type of location whose demographics include a high percentage of international travelers, as experience has shown us that these are some of our most successful sites."
DataWave designs, develops, produces, owns and manages a proprietary, intelligent, automated direct-merchandising network known as the DataWave System. The Company uses the DataWave System to distribute prepaid calling cards. The DataWave System is comprised of DataWave Telecard Merchandisers (DTMs), which are free-standing intelligent machines capable of dispensing multiple prepaid products, and over-the-counter "swipe" units (OTCs) for point-of-sale prepaid retailing. Both the DTMs and OTC units are connected to the Company's proprietary server and database software through a wireless and/or land line wide area network.
Josh Emanuel, President - DataWave
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