E Ink Names Harvard Business School's Dr. David B. Yoffie to Board of Directors; Yoffie to Provide Counsel on E Ink's Corporate Strategy and Positioning

Business Wire, July 13, 1999

CAMBRIDGE, Mass.--(BUSINESS WIRE)--July 13, 1999--

E Ink Corporation, the leading developer and marketer of electronic ink technology, today announced the appointment of Dr. David B. Yoffie, co-chair of the Competition and Strategy Department at Harvard Business School and professor of Corporate Strategy in Harvard University's Advanced Management Program, to its Board of Directors.

"David brings an unparalleled knowledge of corporate strategy and positioning to E Ink," said James Iuliano, president and CEO of E Ink, "His experience consulting with organizations and companies worldwide will be of great value as E Ink continues to move its electronic ink technology from the lab to the marketplace."

Dr. Yoffie, a member of the faculty of Harvard Business School since 1981, holds the Max and Doris Starr Professorship of International Business Administration. In addition to his duties at Harvard Business School, Dr. Yoffie serves on the Board of Directors of Intel Corporation, the National Bureau of Economic Research and three other private biotechnology and software companies.

Dr. Yoffie has lectured and consulted governments and international organizations around the world as well as large companies including financial, health care and computer firms. He is the author, co-author or editor of seven books, including "Competing on Internet Time: Lessons from Netscape" and "Its Battle with Microsoft" (Free Press, 1998),"Competing in the Age of Digital Convergence" (Harvard Business School Press, 1997), "Strategic Management in Information Technology" (Prentice Hall, 1994), and "Beyond Free Trade: Firms, Governments and Global Competition" (Harvard Business School Press, 1993).

Dr. Yoffie holds a Bachelor's degree summa cum laude and Phi Beta Kappa from Brandeis University and his Masters and Ph.D. degrees from Stanford University.

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E Ink also announced today two additions to its senior management team. Kenneth H. Titlebaum has joined E Ink as vice president of finance and Randolph W. Chan has joined the company as vice president of development.

About E Ink

E Ink Corporation, headquartered in Cambridge, Mass., was founded in 1997 to commercialize unique electronic displays. The company has developed a proprietary "electronic ink" that provides significant advantages over traditional flat panel technologies. Electronic ink displays possess unique properties such as flexibility, ultra-thinness and larger sizes when compared to traditional displays. When exposed to an electronic signal, the electronic ink changes color to provide revolutionary display capabilities. The company's Immedia display products can be updated remotely and offer a contrast equivalent to printed media. E Ink is a private corporation whose investors include Motorola, Inc. (NYSE:MOT), Creavis GmbH (NYSE:VEB), The Interpublic Group of Companies, Inc. (NYSE:IPG), The Hearst Corporation, Atlas Venture, Applied Technology and Solstice Capital.