Viral Marketing Veterans Tribal Voice and Zapa.com Partner to Enhance Online Communication and Self-Expression

Business Wire, July 14, 1999

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--July 14, 1999--

Co-Branded Gizmoz Gives Four Million Plus PowWow Users

Another Free Way to Communicate, Enhance Web Sites,

and Spice Up E-mail

Tribal Voice(tm), the leading provider of instant messaging and online community software, and Zapa.com, the developer of Gizmoz, animated graphical Web components, announced their partnership to provide co-branded Gizmoz to more than four million Tribal Voice PowWow(R) users. Through a co-branded PowWow/Zapa.com Web site (www.powwow.com/zapa), PowWow users will have access to Gizmoz--customizable interactive electronic greeting cards, photo albums and other Web components.

This offering adds a new dimension in communications to PowWow users who already interact online worldwide via PowWow's text and voice instant messaging, real-time Voice Chat (tm), group chat rooms and PowWow e-mail. They can use the Gizmoz to spice up e-mails and Web sites with sound, 2D and 3D animation, pictures and personalized characters without having to program in HTML or download software. The Gizmoz can be distributed via Web pages and e-mail to friends and families, adding another fun, personalized element to the already comprehensive PowWow interactive communications experience.

"Zapa.com is committed to enriching the online experience by making self-expression easy, fun and personalized," said John Sculley, chairman of the board of Zapa.com and former CEO of Apple Computer. "Teaming with Tribal Voice, whose PowWow software has pioneered real-time text and voice communication and amassed millions of users, only makes sense. Both companies are guided by the same principle: the interactive experience should be as simple and enjoyable for the average consumer as possible."

"Just as PowWow has been a word-of-mouth phenomenon, Gizmoz are spreading across the Internet in record time," said Joseph Esposito, president and CEO of Tribal Voice. "We are pleased to join with Zapa.com to give our PowWow community an early opportunity to get in on what looks to be the next big Internet craze."

"We have been impressed with the loyalty and creativity of PowWow's following," said Eyal Grever, founder and CEO of Zapa.com. "Our partnership with Tribal Voice will undoubtedly result in millions of new, creative Gizmoz spreading throughout the Internet. We look forward to working together and developing more co-branded services to enhance visual expression for everyone on the Web."

Working with Zapa.com reinforces Tribal Voice's commitment to partnering with the most innovative Web companies to bring PowWow users the most comprehensive and enjoyable Internet communication experience possible. By offering its users co-branded Gizmoz as well as products such as ClickMarks interactive bookmarks and PhotoLoft's online photo albums, Tribal Voice continually enhances online communication for its users by adding layer upon layer to their interactive experience.

How to Get PowWow Gizmoz

PowWow users and non-PowWow users can start creating their PowWow Gizmoz by going to www.powwow.com/zapa. Non PowWow-users should download and install the PowWow software for their Windows 95/98/NT 4.0 systems. PowWow is available free from http://www.tribal.com/download.> About Zapa.com

Zapa.com (www.Zapa.com) is leading the convergence of viral technology and art by enabling an advanced medium of visual expression for everyone on the Web. Zapa.com was founded in 1994 by Gever and Yossi Amossi. The Israel-based software company offers a large assortment of functional and compelling Gizmoz, a collection of preprogrammed components embedded with animation and sound--with electronic greeting cards, photo albums and other digital gadgets, such as Web IDs. Gizmoz are free to users and can easily be personalized and integrated into Web pages.

About PowWow

PowWow is a fully integrated instant messaging and online community solution that features the only instant voice messaging and integrated voice chat capabilities available, as well as group chat, instant messaging, buddy lists, and real-time peer-to-peer communication. PowWow users can utilize a collaborative white board and bulletin board system, conduct Web tours, and share files, URLs and sounds. In addition, PowWow's highly scalable distributed community server (DCS) architecture enables users to quickly and easily create, host, and moderate their own private, personalized online communities.

About Tribal Voice

Tribal Voice is the leading provider of instant messaging and online community solutions based on its PowWow technology. Founded in December, 1994, by anti-virus software guru John McAfee, the company is headquartered in Scotts Valley, Calif. and maintains a development organization in Woodland Park, Colo. More than four million worldwide users participate in over 10,000 communities via the company's PowWow software. For more information on Tribal Voice and to download its PowWow client software, please visit http://www.tribal.com or call (831) 461-3100.

Tribal Voice is a trademark and PowWow is a registered trademark of Tribal Voice. All other products and company names are trademarks of their respective owners.