USURF America Retains Integrated Marketing Firm as Part of Move to Become a National ISP

Business Wire, July 14, 1999

BATON ROUGE, La.--(BUSINESS WIRE)--July 14, 1999--

USURF America, Inc. (OTC BB:USRF), formerly Internet Media Corp., announced today that it has retained Ignited Minds, Inc., Santa Monica, Calif., an integrated marketing firm, to create a national image as part of USURF America's strategy of becoming a widely-known national Internet Service Provider (ISP). Ignited Minds is a new venture recently spun out of interactive entertainment publisher Activision, Inc. (Nasdaq:ATVI).

"Ignited Minds is quite simply the best of the best when it comes to creating a tremendous image for companies who want to establish a national presence," said David Loflin, USURF America's President. "Their work will be an integral part of strategic moves that we intend to make in the very near future."

"We're enthusiastic about the prospect of helping an exciting new company market in the Wireless Internet environment," said Eric Johnson, President of Ignited Minds, "and to build a brand identity in both online and traditional consumer space."

Ignited Minds will design the Web page and logo for USURF America and its soon-to-be-launched national e-commerce portal, e-tail.com. The team from Ignited Minds has helped companies such as IBM, Olivetti, Hewlett Packard and Apple launch products and services world-wide.

Ignited Minds will also design the logo and Web page, and perform market research for, the "US.RF Quick-Cell(TM) Wireless Internet Authorized Reseller Button Program," which will allow select, local ISP's to resell USURF America's broadband two-way, high-speed Wireless Internet system in their respective markets.

USURF America's Web site is: www.usrf.com.

ISP's needing information on USURF America's Quick-Cell Wireless Internet system, please Contact: James Kaufman, V.P. Corporate Development, USURF America, Inc. - 805/493-9273

Investor relations contact: Matthew Marcus, IBChannel, 949/442-8919; www.ibchannel.com.

This news release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements involve a number of known and unknown risks and uncertainties that may cause USURF America's actual results or outcomes to be materially different from those anticipated and discussed herein. These include its historical lack of profitability, the need for additional capital, end-use customers' acceptance of new products and actual demand, which may differ significantly from expectations, the need for USURF America to manage its growth, and other risks associated with a development-stage company.