PictureWorks Releases New, FREE Imaging Weblication; MediaCenter 1.1 Offers Essential Photo Tools for Internet Imaging and Web Publishing, Ideal for Digital Camera Users

Business Wire, July 19, 1999

DANVILLE, Calif.--(BUSINESS WIRE)--July 19, 1999--

PictureWorks Technology, Inc., today announced the availability of MediaCenter 1.1, FREE digital imaging weblication software with Internet Explorer integration that allows users to download, organize, and enhance pictures within one seamless interface.

PictureWorks also released Web Publisher, a new add-on product that works within MediaCenter 1.1 and provides a broad selection of templates to allow users to customize and publish photo pages to the Web in seconds.

With the growing popularity of the Internet, digital cameras and scanners, users are increasingly accessing, downloading, and utilizing digital images for personal and business purposes. "The need for weblications have never been greater than they are today", said Anthony Delli Colli, Product Manager of MediaCenter 1.1. "MediaCenter 1.1 is the most effective weblication that bridge's the gap between desktop digital imaging and Internet enabled imaging," added Delli Colli.

MediaCenter 1.1 simplifies this process by integrating all functions and tools in an Internet Explorer environment and providing a click-and-view interface to quickly browse, view, play, and manage most multimedia files types. Advanced functionality for working with multiple images at once, such as batch rotation and file conversion makes MediaCenter an indispensable tool for the PC photo user.

The integrated Web browser also connects users to websites utilizing pictures including eBay, Classifieds 2000, Picturebay, PhotoLoft and iPrint, digital imaging discussion groups, and Internet-based image libraries. MediaCenter 1.1 expands upon the already capable features of its original version that include organizing, browsing and enhancing images. -0-

     NEW MediaCenter 1.1 Features

--        Now supports Internet Explorer 5.0 and  Windows NT 4.0

--        Expanded multimedia file support recognizes MP3, MPG, MOV,
          RM, RA, ASF and MID

--        New GIF support allows users to view files in the Organizer,
          download from the Web and send as NetCards, digital
          postcards for emailing

--        Improved NetCard file support allows users to send pictures
          in TIFF, BMP JPEG, AVI, GIF and PNG formats

--        Download from Removable Drive allows users to download from
          Jaz drives, Zip drives and CompactFlash card readers

--        Lightening fast JPEG support. Optimized for
          Pentium(R) II/III and MMX

-0-

MediaCenter is designed to be upgraded with additional projects and services online. Web Publisher is the newest MediaCenter add-on, designed to create Web pages with your pictures in 30 seconds or less.

An intuitive wizard does the work and guides you through the tasks of choosing a Web page style, customizing text content, creating the actual Web pages, and the transferring those pages to the Internet. Creating and posting Web pages has never been easier or quicker.

Additional MediaCenter add-on products and services will soon be available including Show & Sell Auction and VideoBrush Panorama toolkits. MediaCenter users can learn about future add-on products in advance by subscribing to the free monthly MediaCenter Newsletter.

A fully functional version of MediaCenter 1.1 is now available for download for FREE from PictureWorks at www.pictureworks.com/download. MediaCenter can also be customized to seamlessly integrate with OEM's and for customers in other vertical markets such as real estate, insurance, construction, on-line auctions and e-commerce.

For more information, please contact PictureWorks Technology at 800/303-5400 or visit the company website at http://www.pictureworks.com.

PictureWorks Technology, Inc. develops and markets pioneering software technologies in the field of digital imaging for the PC, corporate Intranets, and the Internet.

PictureWorks has OEM relationships with nearly all of the top Digital Camera suppliers and has significant market share in Real Estate and other vertical markets. PictureWorks was founded in 1994 and is a privately held company headquartered in Danville, California.