Business Services Industry

Sun Announces Embedded Solutions Connection; Program Gives Microelectronics Customers One-Stop Data Source and Co-marketing Resource

Business Wire, July 19, 1999

SAN JOSE, Calif.--(BUSINESS WIRE)--July 19, 1999--

Sun Microsystems, Inc. (Nasdaq:SUNW) today announced the launch of the Embedded Solutions Connection (ESC), a microelectronics data source and co-marketing program specifically designed to empower Sun's Microelectronics OEM customers who leverage Sun's microprocessor and board-level solutions.

ESC offers a range of programs and services to help Sun integrators and channel partners be more effective in reaching new customers while also allowing them to promote their relationship with Sun. Developed in cooperation with the Sun Developer Connection (SDC), ESC membership is available to qualifying companies worldwide. This program resides online at http://solutions.sun.com/embedded.> "The Sun community includes hundreds of companies that bring their expertise as hardware and software integrators, designers and developers to the market. Our success is closely tied to their success, so we want to do everything we can to give them easily accessible data and support resources to enable them to make their efforts effective and efficient," said Marge Breya, Sun's Microelectronics vice president of marketing. "With the launch of ESC, we're giving our customers an easy entry into all of the programs that Sun offers."

Membership

Membership in ESC is free of charge and open to all Microelectronics hardware integrators and designers creating key software or hardware products that complement a Sun-based system. Members include OEMs, value-added integrators (VAIs), and ISVs/IHVs.

ESC is designed to offer turnkey programs and services that are specifically tailored for microelectronics customers.

Programs and Services

ESC's programs and services are intended to help member companies take advantage of Sun's leadership in networking technologies by enabling them to increase demand for their own products through a variety of offerings, including tradeshows, direct mail programs, collateral and Web advertising. ESC will also help its members strengthen their business relationship with Sun through special events and technical training sessions.

ESC's offerings include: -- Tradeshows -- ESC members can purchase a pedestal within the Sun

pavilion at a selected group of industry tradeshows. Sun will

choose specific tradeshows to give ESC members the best

opportunity to connect with potential customers in key strategic

markets. -- Direct Mail -- ESC members can leverage Sun's direct mail efforts

by purchasing customizable direct mail pieces created for the

microelectronics market. -- Customized Collateral -- ESC includes programs to help member

companies research, write and publish success stories,

application briefs and unique company profiles, all of which can

be purchased in quantity. -- Web Banners -- Working in conjunction with SDC, ESC will make Web

banner placement opportunities available to its member companies.

Placements may be on both Sun-sponsored and third-party sites,

and will be provided at a discounted rate.

-- Special Events and Technical Training -- ESC will also help

member companies strengthen their relationships with Sun through

special events, including informal sessions with key Sun

executives and managers, and special "members only" technical

training sessions.

Embedded Solutions Connection Online

Additional information about ESC can be accessed online at: http://www.sun.com/microelectronics/esc.> About Sun Microsystems, Inc.

Since its inception in 1982, a singular vision, "The Network Is The Computer(TM)," has propelled Sun Microsystems, Inc. (Nasdaq:SUNW) to its position as a leading provider of high-quality hardware, software and services for establishing enterprise-wide intranets and expanding the power of the Internet. With more than $9 billion in annual revenues, Sun can be found in more than 150 countries and on the World Wide Web at http://www.sun.com.

Sun, the Sun logo, Sun Microsystems, HotJava and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. Netscape Navigator is a trademark of Netscape Communications Corporation.

Press announcements and other information about Sun Microsystems are available on the Internet via the World Wide Web using a tool such as Netscape Navigator(TM) or Sun's HotJava(TM) browser. Type http://www.sun.com at the URL prompt.