Business Services Industry
SanDisk Announces Development of the World's First Floppy Disk Adapter for MultiMediaCards
Business Wire, July 19, 1999
SUNNYVALE, Calif.--(BUSINESS WIRE)--July 19, 1999--
SanDisk Corporation (NASDAQ:SNDK) today announced that SanDisk and SmartDisk Corporation have co-developed the world's first floppy disk adapter for the MultiMediaCard, the world's smallest removable flash data storage card. The FlashPath(TM) adapter for MultiMediaCard, which will be manufactured by SmartDisk Corporation, allows consumers to easily transfer data, images and Internet music between a standard 3.5-inch floppy disk drive and SanDisk's MultiMediaCards.
"SanDisk is offering a complete solution to the consumer," said Nelson Chan, vice president of marketing at SanDisk. "Our MultiMediaCard has gained increasing acceptance as the removable storage card for portable Internet music players, smart phones and still image capture in digital video recorders. We are now providing this market with an affordable, easy-to-use solution for transferring data, audio and images to and from our MultiMediaCard."
"We are pleased that SanDisk will be our partner for the FlashPath for MultiMediaCard," said Quresh Sachee, vice president of marketing for SmartDisk. "SmartDisk already enjoys recognition as a designer and provider of digital solutions for flash memory cards. This new relationship with SanDisk should further enhance our market position."
SanDisk's OEM sampling shipments of the FlashPath for MultiMediaCard adapter will begin late Q4 and to retail outlets worldwide beginning in Q1, 2000. SanDisk will also distribute SmartDisk's original FlashPath(TM) SmartMedia(TM) adapter in the retail channel later this year under the SanDisk brand label.
SanDisk MultiMediaCards are sold in the retail channel worldwide in 4, 8, 16 and 30MB capacities.
SanDisk Corporation, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
SmartDisk Corporation designs, develops and markets products that simplify the digital lifestyle. Its patented product solutions enable the easy transfer of images, music, voice and data among personal computers, the Internet and various types of digital appliances that use flash memory cards and/or smart cards. SmartDisk's objective is to utilize its proprietary technology to capitalize on the growing demand for digital appliances and increased usage of the Internet. The market for SmartDisk's solutions includes users of the ubiquitous and resilient 3.5-inch floppy disk drive, found worldwide on most personal computers. SmartDisk's investors include Toshiba Corporation, Fischer, Hitachi, NEC and others. For more information, go to www.smartdisk.com.
The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption "Factors That May Affect Future Results" in the company's annual report on Form 10-K and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission. The company assumes no obligation to update the information in this release.
FlashPath is a trademark of SmartDisk Corporation
All trade names are either registered trademarks or trademarks of their respective holders. SanDisk's web site/home page address: http://www.sandisk.com
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