Bolle Inc. Launches New www.bolle.com Interactive Website; Offers Accessories, Replacement Lenses and Spare Parts, with Hyperlinks to On-Line Retailers

Business Wire, July 19, 1999

DENVER--(BUSINESS WIRE)--July 19, 1999--

Bolle Inc. (Nasdaq:BEYE), the world's second largest sports eyewear brand, today launched a new, fully secure, interactive website, called www.bolle.com. In addition to Company and product information, the site will offer on-line purchase capabilities of Bolle accessories, including bags and clothing, replacement lenses and spare parts. The new site will also have hyperlinks to on-line retailers, who will offer the full line of premium Bolle sports, recreational and optical eyewear on the web.

Gary Kiedaisch, Bolle's President and CEO commented, "We are extremely encouraged about the development of this interactive web-site as it provides a terrific opportunity to expand our overall business. This marks stage three in Bolle's on-line business development and the site has been specifically designed for the consumer's overall needs. In this regard, the site includes simple navigational tools in providing helpful information about our extensive product offerings. Additionally, the site is complete with secure financial transaction capabilities and it complements our existing network of dealers."

Mr. Kiedaisch concluded, "The purchasing patterns of the next millenium will continue to evolve and we will begin to see virtual shopping malls on the worldwide web and a host of technological advances that will further consolidate the sites of today. This marks a very exciting time for companies like ours and the customers we serve, as we continue to offer more options for the consumer."

Bolle Inc. (Nasdaq: BEYE), is a vertically integrated designer, manufacturer and marketer of Bolle(R) branded eyewear, including Bolle(R) premium sunglasses, goggles, and tactical and safety eyewear. Bolle is also the exclusive North American distributor of the Reusch line of winter gloves for sports.

Forward-looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Bolle Inc.'s actual results could differ materially from those expressed or indicated by forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in fashion trends, risks relating to the retail industry, use of contract manufacturing and foreign sourcing, import restrictions, competition, seasonality and other factors. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including those risks and uncertainties detailed in the Company's filings with the Securities and Exchange Commission.