Ticketmaster and Denver's New Pepsi Center Announce Exclusive, Long-term Ticketing Agreement

Business Wire, July 19, 1999

DENVER--(ENTERTAINMENT WIRE)--July 19, 1999--

Ticketmaster, a USA Company (NASDAQ:USAI) and Denver's new state-of-the-art sports and entertainment arena, Pepsi Center, scheduled to open Oct. 1, 1999 with a sold out-concert performance by Celine Dion, have announced an exclusive, long-term ticketing agreement whereby Ticketmaster will be providing ticketing services for all events at Pepsi Center, including Denver Nuggets and Colorado Avalanche(R) home games. The agreement includes event ticketing through Ticketmaster retail Ticket Centers, Charge-By-Phone telephone call centers nationwide, and via Internet at www.ticketmaster.com.

In addition, Ticketmaster is providing Pepsi Center with its new state-of-the-art automated access control ticketing system, delivering superior real-time ticket validation, attendance and inventory management. All Pepsi Center entry points will be equipped with Ticketmaster's fully-integrated turnstile access control system enabling fans to enjoy faster and easier access into and out of the venue.

"We're proud that Pepsi Center, soon to be Denver's newest and one of the nation's finest venues for live entertainment, selected Ticketmaster as its exclusive ticketing service," said Tim Wood, Executive Vice President, Western Region, Ticketmaster. "The launch of Pepsi Center represents Denver's important role as an ever-growing entertainment mecca. We look forward to continuing to grow with Denver and to providing event-goers with great ease and convenience in purchasing tickets."

"Ticketmaster's Pepsi Center plans represent an exciting, fan-friendly marriage of emerging ticketing technologies with the needs of today's consumers," said Gene Felling, Sr. Vice President, Pepsi Center. "This ticketing system perfectly complements Pepsi Center's emphasis on state-of-the-art amenities."

Fans will be able to purchase tickets to Pepsi Center events at Ticketmaster Ticket Centers including select Foley's, Rite Aid, Tower Records, and Budget Tapes and CDs locations throughout Denver and the Front Range; by calling Ticketmaster Charge-By-Phone at 303-830-TIXS or 719-520-9090; online at www.ticketmaster.com; and at the Pepsi Center Box Office.

Ticket sales for Pepsi Center's opening night concert and for the venue's New Years Eve Millennium extravaganza featuring legendary performer Neil Diamond, are among Ticketmaster Denver's highest ever first-day event on-sales. Tickets to Neil Diamond at Pepsi Center are currently on sale via Ticketmaster and upcoming events are to be announced shortly.

Pepsi Center, located in Denver's Central Platte Valley, will be home to approximately 160 sporting and entertainment events annually, including NHL Colorado Avalanche(R) and NBA Denver Nuggets games, concerts, ice shows, and more. Visit www.pepsicenter.com for additional information.

Ticketmaster, a USA company (NASDAQ:USAI) is the world's leading ticketing service; selling 75 million tickets valued at more than 2.5 billion dollars, through more than 3,400 retail Ticket Center outlets; 29 worldwide telephone call centers; and www.ticketmaster.com, through its relationship with Ticketmaster Online-CitySearch. Ticketmaster serves more than 3,750 clients in the U.S., South America, Canada, Mexico, Europe, and Australia. The company provides ticketing for 94 professional sports franchises and hundreds of leading arenas, stadiums, performing arts venues, and theaters. Clients receive comprehensive ticket inventory control and management, broad distribution, and dedicated marketing and support services. Consumers receive convenient access to tickets for more than 350,000 events a year, including a broad range of concerts, sports, family entertainment, performing arts, and movies.