Logical Design Solutions -LDS- Announces New Client Relationships; Diverse Industry Leaders Select LDS for Full-Service Web Integration Solutions

Business Wire, July 20, 1999

MORRISTOWN, N.J.--(BUSINESS WIRE)--July 20, 1999--

Logical Design Solutions, Inc. (LDS), a leading provider of Internet professional services, today released a partial listing of new client relationships for the first half of 1999. The Company's new clients are leading companies from diverse industries, which represents the broad application and appeal of LDS' comprehensive Web-based business solutions, including Web to legacy integration.

New clients include major corporations such as Canon U.S.A., Inc., a provider of professional and consumer imaging solutions; The Chase Manhattan Corporation, one of the world's premier financial institutions; John Hancock, one of the nation's largest life insurers; MetLife, a provider of insurance and financial services; The McGraw-Hill Companies, an information services provider; Pharmacia & Upjohn, a global pharmaceutical company; and Philip Morris, the world's largest tobacco business.

The Company also announced that existing LDS clients, such as Lucent Technologies, have increased their relationship with LDS.

"We are very pleased that these industry leaders have selected LDS for their e-business and Web self-service solutions," said Mimi Brooks, president and CEO of Logical Design Solutions. "Providing users with user-centric Web site designs and Web applications is being embraced by more and more companies in various industries. Companies are realizing that a positive user experience can influence their brand by enhancing the perceived value of their products."

More About Logical Design Solutions, Inc.

Logical Design Solutions, a leader in Internet strategy, design and technology, focuses on solving complex self-service and e-business challenges using Internet, intranet and extranet technology. Developed around a user-centered design approach, combined with advanced decision support and modeling capabilities, LDS ensures that its Internet business solutions provide companies with improved access to information. LDS uses intuitive and engaging interfaces that enhance and encourage user interaction, and make transactions more efficient and informative.

Known for its Usability Center located in New York City, LDS' user-centered solutions foster a positive user experience. More companies across various industries are starting to understand the value of investing in the creation of usable Web sites. By encouraging repeat traffic and enabling customers to easily find products (which increases sales generated by a Web site), usable sites can provide a competitive advantage to companies in highly competitive industries.

For additional information, call (800) ASK-LDSI, or visit the Logical Design Solutions Web site at www.lds.com.

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