Alternate Marketing Networks Announces New VP Media Director Responsible for Revenue Growth

Business Wire, July 20, 1999

GRAND RAPIDS, Mich.--(BUSINESS WIRE)--July 20, 1999--

Productivity Of Newspaper Sampling Business

And Identifying New Revenue Opportunities Will Be Top Priorities

For Media Veteran Celeste Lavezzari

Alternate Marketing Networks (Nasdaq:ALTM) announced today that Celeste Lavezzari has been hired as the company's Vice President Media Director, a new position created to leverage new revenue opportunities from the company's extensive newspaper network.

Lavezzari, a 20-year media veteran, also will oversee AMN's newspaper sampling business.

"Having Celeste in this new position will enable us to explore new opportunities to increase our revenue potential," said Phillip D. Miller, Chairman and Chief Executive Officer. "Her expertise in major metro network newspapers and the media industry will be vital as we increase our networking capabilities."

Lavezzari, who was named a Media All-Star in 1995 by MediaWeek, has worked for such companies as John Blair marketing, Product Movers and News America FSI. Prior to joining AMN, she held various consulting positions in the banking, medical and advertising fields and has served as a consultant to AMN since March.

She also has served as President Elect for the A.B.C. Coupon Task Force and was a member of the A.B.C Coupon Distribution Verification Service and the News America FSI Executive & Management Committees.

Alternate Marketing Networks is a national marketing services company focusing on targeted consumer product sampling, suburban newspaper advertising and delivery of phone directories. The Company provides these unique services by utilizing its proprietary national database, the Media Optimizer(tm), its Verification system, internet-based End to End Tracking(tm) and its Direct Delivery capabilities.