Alaska Airlines Adopts e-SIM'S Cockpit Training Program for the Boeing 737

Business Wire, July 26, 1999

PASADENA, Calif.--(BUSINESS WIRE)--July 26, 1999--

e-SIM, Ltd. (AMEX: EIM), a leading provider of advanced simulation technology, today announced that a second major commercial airline, Alaska Airlines, has purchased RapidCBT's fully functional Boeing 737 cockpit simulation for its pilot ground training program.

Alaska Airlines is the second commercial airline to purchase the computer-based Boeing 737 cockpit simulator for training. US Airways and e-SIM jointly developed the simulation pilot training program in 1998 to support the airline's FAA endorsed Advanced Qualification Program initiative.

The RapidCBT courseware will support the systems training for Alaska Airline's fleet of 737-400 aircraft. The instrument panels are high fidelity simulations of functional systems whose underlying schematics are displayed. These simulations integrate sound and animation with a high degree of graphic realism to create highly effective training systems. WAVE files reproduce the engine sounds, warning systems and alarms, while Rapid Animation object files control the animation of the plane's moving parts including landing gear and flight controls. Operational systems can be studied individually or used as an integrated "console" during training.

"We see this recent commitment by Alaska Airlines as a clear signal that the commercial airlines industry is adopting PC training solutions," said Mark Winter, vice president of marketing & corporate development for e-SIM. "We look forward to working with leading airlines to help them gain the benefits of our PC-based training simulations for the Boeing 737 and other commercial aircraft."

About Alaska Airlines

The nation's 10th largest airline, Alaska Airlines serves 41 cities in six Western states, Mexico and Canada. For more information, visit the company's web site at www.Alaskaair.com or www.horizonair.com.

About e-SIM

e-SIM is a leading provider of advanced simulation technology for use in the development, promotion and support of consumer and industrial electronic products. e-SIM's RapidPLUS line of software products enables product designers and engineers to easily create simulated computer prototypes of electronic products that are fully functional, interactive and behaviorally identical to the manufactured products and systems. RapidPLUS offers automatic software code generation capabilities that significantly reduce the time to market for development of new products. e-SIM's proprietary simulation technology also enables the distribution of electronic "virtual products" that look and behave like real products, over the Internet or Intranet for web-based electronic commerce, interactive customer support and marketing. Using its proprietary technology, e-SIM will be launching its new Web service and portal site, www.livemanuals.com, featuring product simulations, animated walk-throughs of product features, and online user manuals. For more information on e-SIM, please visit our Web site located at www.e-sim.com.

Certain matters discussed in this news release are forward-looking statements that involve a number of risks and uncertainties including, but not limited to, significant fluctuations and unpredictability of operating results, risks in product and technology development and rapid technological change, dependence on a single product line, extent of demand for the Company's product, impact of competitive products and pricing, market acceptance, lengthy sales cycle, changing economic conditions, risks of joint development projects, dependence on key personnel, difficulties in managing growth, risks relating to sales and distribution, risks associated with international sales, risks of product defects, dependence on company proprietary technology. For a more detailed discussion of these and other risk factors, see the Company's Form F-1 as filed with the United States Securities and Exchange Commission.