Electronic Banking Services Division of Bank of Montreal Chooses Unica IMPACT! to Automate and Optimize Marketing

Business Wire, July 27, 1999

LINCOLN, Mass.--(BUSINESS WIRE)--July 27, 1999--

Unica, a leading provider of complete Enterprie Marketing Automation systems for direct marketers, is proud to announce that the Electronic Banking Services Division of Bank of Montreal has chosen IMPACT!(TM), Unica's campaign management system, to improve its direct marketing to millions of customers and prospects. As producers of the award-winning, data mining software suite for database marketing, MODEL 1(TM), Unica has created the first campaign management application that fully leverages analytic technology to optimize marketing campaigns down to the individual level. Bank of Montreal will use IMPACT! to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.

"We had three criteria for choosing a campaign management application," cites Carl Touchie, Director of Decision Support Solutions at Bank of Montreal. "It had to be flexible and user-friendly enough that we could easily automate any campaign we wanted to run. It was also important that the application fully leverage analytic technology to optimize our campaigns. Lastly, we demanded a high level of responsiveness from our vendor. We evaluated all of the leading campaign management vendors and it was clear that Unica was the only real choice."

IMPACT! is the first turnkey Campaign Management system built from the ground-up to not only automate, but also to optimize marketing campaigns. IMPACT! combines an intuitive user interface with the flexibility to create complex, sophisticated campaigns across both traditional and electronic channels. IMPACT!'s patented One-To-One Optimization(TM) maximizes ROI by targeting campaigns down to the individual level.

"Bank of Montreal has established longevity in their market through continued foresight and an understanding of what it takes to be competitive from a global standpoint," states Daryl Rinaldi, Vice President of Marketing at Unica. "We are thrilled to have them join the Unica family of customers. By quickly executing better, more finely targeted credit cared campaigns Bank of Montreal will be able to match the timing, channel, and content of its marketing messages to the individual tastes and preferences of its customers. That means better returns for Bank of Montreal, and more relevant communications for its customers. That's a win for everyone."

Bank of Montreal, one of the largest banks in North America, is Canada's oldest bank. Since its founding in 1817, the Bank has grown to US $150 billion in assets with over 32,000 employees in Canada, the United States, and around the world. Today the back is a highly diversified financial services institution offering a full range of products and services in all three NAFTA countries. Bank of Montreal is the only bank to offer a complete range of financial services in its chosen markets on both sides of the Canada-United States border. Nearly 11 million customers deal with Bank of Montreal, its Harris Bank subsidiary in the United States, and Bancomer, Mexico's largest retail bank, in which Bank of Montreal has a 16% equity interest. Common shares of the bank are listed on the Toronto, Montreal, Winnipeg, Alberta, Vancouver, New York, and London stock exchanges under the symbol "BMO".

Unica markets and develops software that automates and optimizes the marketing process - finding, keeping, growing, and understanding customers. Unica has been quietly helping companies succeed since 1992, offering a complete Enterprise Marketing Automation solution that includes IMPACT!, a full-featured Campaign Management application and MODEL 1, a market-leading, solution-specific data mining suite.

Unica IMPACT! and One-To-One Optimization are trademarks of Unica. MODEL 1 software copyright Unica 1998. MODEL 1 is a trademark of Group 1 Software, Inc.