World Wide Pet Supply Launches Online Store; Web Storefront Available on Yahoo! Shopping Just in Time for National Pet Week

Business Wire, July 7, 1999

NAUGATUCK, Conn.--(BUSINESS WIRE)--July 6, 1999--

Pet supply retailer World Wide Pet Supply announced it has opened its doors for business on the Internet. Consumers can access Worldwide Pet Supply's products directly at its Web site (http://www.worldwidepetsupply.com) or through Yahoo!(R) Shopping (http://shopping.yahoo.com), a comprehensive, one-stop Internet shopping service.

"Teaming with Yahoo!, one of the most recognized and trusted brands on the Internet, will help us enhance our brand awareness on the Internet and offer customers the convenience of online shopping," said Lonny R. Paul, vice-president of digital sales and marketing for World Wide Pet Supply. "Pet owners and lovers throughout the globe will now be able to purchase World Wide Pet Supply's wide range of products online, from the comfort of their homes, at near wholesale prices."

The relationship with Yahoo! allows millions of consumers to easily find World Wide Pet Supply's virtual doorstep to buy products and supplies directly from the online store. World Wide Pet Supply has a comprehensive selection of pet supplies so users can easily select and purchase the products that best suit their needs. Additionally, because World Wide Pet Supply has decades of pet care experience, consumers can find useful pet information and resources on the Web site.

World Wide Pet Supply sells more than 20,000 pet products in its mail order outlet and is planning on offering most of them from its Web site. World Wide Pet Supply currently has thousands of pet products available for online purchase and offers shoppers a toll-free number, (888) 800-7387, to purchase products that are not available through the Web site. In addition to dry goods, World Wide Pet Supply is also shipping live corals, plants, invertebrates and live fish.

Yahoo! Shopping is part of the Yahoo! network of properties and offers consumers convenient access to its commerce services which help people find and buy products from a comprehensive list of merchants. As an online merchant whose products are included in Yahoo! Shopping, World Wide Pet Supply joins more than 4,000 online stores, including Cambridge Soundworks, Crabtree & Evelyn, Digital Chef, Egghead.com, FAO Schwarz, Fragrance Counter, Greatfood.com, Kennedy Space Center's Space Shop, Lifetime Television, Miramax Films Online Store, Roadrunner Sports, Rolling Stone, Shoe Pavillion, Smith & Hawken, SF MOMA, The Company Store, Vermont Teddy Bear Company, Yahoo! Gear, and many more.

About World Wide Pet Supply

World Wide Pet Supply is a privately held family business located in Naugatuck, Connecticut which has been in the pet business for over 40 years. As an established pet supply retailer, World Wide Pet Supply intends to become a leader providing pet supplies and pet care products to the online consumer market. Additional information about World Wide Pet Supply can be found at their Web site, located at http://www.worldwidepetsupply.com.

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