Logical Design Solutions Kicks Off eHR Advertising Campaign; Award Winning Provider of Web Professional Services Brands eHR

Business Wire, June 1, 1999

MORRISTOWN, N.J.--(BUSINESS WIRE)--June 1, 1999--

Logical Design Solutions, Inc. (LDS), a leading provider of Web-based professional services, today released details of its new advertising campaign entitled "eHR". The campaign is scheduled to commence in the June 4, 1999 issue of Human Resource Executive Magazine.

"LDS has proven domain expertise in human resource applications, especially Web-based self-service systems," said Mimi Brooks, president and CEO of Logical Design Solutions. "eHR addresses the increasing need for HR executives to grow and change their current HR function - we are seeing many companies re-inventing themselves around e-business and their HR organizations are seeking strategic guidance in determining how they can best serve this new enterprise model. LDS works with HR executives to formulate a strategy that transforms HR organizations into eHR, the future of human resources."

She continued, "This ad campaign showcases the outstanding talent among our own creative staff - the ad was conceived and designed by LDS." LDS has received industry recognition for its designs, both for its own communications vehicles as well as for clients, including awards from Software Marketing, IABC, and the Web Marketing Association.

A leader in Web strategy, design and technology, LDS focuses on solving complex self-service and e-business challenges using intranet and extranet technology. Developed around a user-centered design approach, combined with advanced decision support and modeling capabilities, LDS Web solutions provide corporate users with improved access to information. LDS uses intuitive and engaging interfaces that enhance and encourage user interaction, and make transactions more efficient and informative - especially important in human resource applications where companies are communicating information and encouraging self-service for their valued employees.

In May 1999, LDS announced its relationship with Watson Wyatt Worldwide, one of the world's leading benefits and human resources consulting firms, to collaborate in providing premier enterprise self-service solutions to Fortune 500 clients. Under the terms of this agreement, LDS' Enterprise Self-Service Web solutions will work with Watson Wyatt's thought-leading HR Technologies practice to provide clients with workflow and HR business process improvement consulting methodologies.

More About Logical Design Solutions, Inc.

LDS provides customized e-business solutions to Fortune 500 companies in a variety of market sectors including the communications, manufacturing, and financial services industries. LDS' clients include leading corporations such as AT&T, Chase, GAB Robins, John Hancock, Lucent Technologies, Niagara Mohawk, and Pharmacia & Upjohn.

For additional information, call (800) ASK-LDSI, or visit the Logical Design Solutions Web site at www.lds.com.

Note to editors: All product names contained herein remain the property of their respective companies.