Iomega Announces Clik! PC Card Drive Removable Storage That Fits Inside the PC Card Slot of Leading Notebook PCs

Business Wire, June 2, 1999

ROY, Utah--(BUSINESS WIRE)--June 2, 1999--

Clik!(TM) PC Card Drive Uses 40MB Clik! Disks and Quik Sync to Provide

Real-Time Protection and Management Solutions for Notebook Users

Iomega Corporation (NYSE: IOM) today announced the Clik!(TM) PC Card Drive -- a small, lightweight removable storage drive for notebook PC users.

The Clik! PC Card Drive fits into a PC card slot, common in most notebook and sub-notebook computers today. Using 40 megabyte Clik! disks, the Clik! PC Card Drive offers unlimited back-up and expandable, portable storage options for mobile PC users. Iomega anticipates worldwide shipments in the third quarter. The Clik! PC Card Drive will be available for an estimated street price of $199.95 (U.S.) and 40MB Clik! disks are available at an estimated street price as low as $9.99 (U.S.) each when purchased in a 10-pack.

The Clik! PC Card Drive offers the ultimate in portability. It fits inside a mobile or notebook computer's PC card slot making it extremely easy to carry. It comes ready to use and needs no extra cables or batteries -- simplifying the user's experience. With a transfer rate of up to 600KB per second, the Clik! PC Card Drive enables notebook PC users to instantly access their information. Because the new drive fits in almost any notebook PC, there is no need to carry additional storage back-up and a user can share information with other notebook PC users whose computers have a PC card slot. Users can safely share, store and archive information quickly and conveniently.

"We're excited to introduce the Clik! PC Card Drive," said Jodie K. Glore, president and CEO of Iomega Corporation. "We believe that our new Clik! PC Card drive has the potential to do for notebook users what our Zip drive did for the desktop. The Clik! PC Card Drive offers notebook PC users an easy, portable solution. It has the potential in the future to work with any mobile computing device with a PC card slot and it's small -- about the length of a credit card."

The Clik! PC Card Drive has been jointly developed between Iomega and Citizen Watch Company Ltd. The PC Card Drive combines Iomega's exclusive Clik! Technology with Citizen's proprietary high precision technology.

"We devoted immense engineering resources to complete the development of this state-of-the-art product," said Hiroshi Haruta, president of Citizen. "We are confident that this thin 5mm Clik! PC Card Drive has the potential to establish a leading position in the removable storage market for notebook PCs."

"The Clik! PC Card Drive allows high capacity removable storage to become part of your laptop without carrying anything else," said Michael Joseph, vice president of Clik! product management, Iomega Corporation. "With Quik Sync the Clik! PC Card drive becomes an automatic real-time protection and file management solution for laptop users on the move."

Productivity-Enhancing Software

The Clik! PC Card Drive includes productivity-enhancing software -- Iomega's Quik Sync and Copy Machine programs -- allowing users to work smarter and faster. Quik Sync software allows users to automatically save important files to a 40MB Clik! disk without being prompted or stopping existing activities. Copy Machine allows users to make a copy of a Clik! disk using a single Clik! drive. Quik Sync and Copy Machine software are both Y2K compliant.

About Clik! drives and disks

The Clik! PC Card drive joins two other members of Iomega's Clik! portable storage family, the Clik! Drive for Digital Cameras and the Clik! Drive Plus bundle. The Clik! Drive for Digital Cameras and the Clik! Drive Plus are ideal storage companions for today's portable products, from digital cameras and handheld personal computers to notebook PCs. They also enable easy access to a desktop computer. In addition to the Clik! PC Card Drive, the Clik! Drive for Digital Cameras and the Clik! Drive Plus are designed to offer unlimited, portable storage through 40MB Clik! disks.

About Citizen

Citizen Watch Co., Ltd. is the world's leading watch manufacturer, producing more than three hundred million watches a year. Citizen is also successful in diversifying various businesses, including such information equipment as mobile PCs, mobile e-mail devices, FDDs, LCDs and printers, electronic equipment and parts, and industrial machine tools. The company has been manufacturing and marketing storage products worldwide for more than 14 years since the introduction of the world's first one-inch-thick FDD in 1984. Citizen is best known in the storage business for its industry leading line of FDDs as thin as 10mm in height.

About Iomega

Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(R) , Jaz(R) and Clik!(TM) drives and disks that help people to organize, manage, create, exchange and share their important information. Used in homes, businesses, government, education and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-800-MY-STUFF (800-697-8833), or on the Web at http://www.iomega.com.